[TechRadar]

Nearly 17 per cent of homes will have a 3D ready television by 2016, although only a third of those homes will actually be using them to access 3D content, according to the latest predictions from Informa.  …

“Public reaction has been mixed – due to both a lack of content but also a simple failure of the public to engage with what is, essentially, a new type of viewing experience,” states Informa. …

“By depicting 3D as the cutting edge of technology, CE manufacturers can use it to attract TV set buyers to replace their sets by convincing them that a compelling 3D environment will eventually be in place, so they should equip themselves for it now.”

Of course, as the report points out, this isn’t just cynicism from the manufacturers but also the fear that their own wares will not sell if rivals have an extra edge – like 3D – even if that isn’t what people are desperate for.

Read the full story here: http://www.techradar.com/news/television/17-of-homes-to-have-3d-ready-tvs-by-2016-1005886

See the Informa webpage describing the study and pricing info below and  here: https://commerce.informatm.com/reports/global-3dtv-2nd-edition.html#pricinginfo

Overview:

Informa’s 3DTV forecasts and analysis tracks the technology’s progress to date and up to 2016. Early adoption has been driven by its status as a novel technology attractive to early adopters. To move into the mainstream it now has to deliver compelling content combined with a high-quality viewing experience. 3DTV benefits from the backing of many key industry players: set manufacturers, content owners, broadcasters, platforms and operators. These parties have sufficient collective clout to create consumer momentum.

Several high profile 3D movies have already appeared in the cinema, which has helped to generate consumer awareness and demand. The slate of 3D productions is expanding. The Studios want to transfer this demand to DVD, especially using blu-ray. At the same time, games console manufacturers and publishers are developing 3D games, further pushing overall demand.

Sport is one of the main genres benefiting from 3D. Associations are always keen to exhibit their sports in new and compelling ways to viewers. There are a huge number of high-profile sporting events which will provide a great showcase for 3D programming.
3DTV programs and channels can broadcast via most existing HD set top boxes – so benefiting from a large installed base. Set manufacturers also report that the additional 3D component necessary is relatively cheap to install.

Key issues addressed:

• Track how key industry players are driving 3DTV take up
• Find out how key sporting events like the World Cup have driven penetration
• Learn how Operators are promoting their 3D Services
• Identify investment opportunities in new countries and across platforms
• Analyse what the impact of falling equipment prices have on 3D penetration
• Understand the impact and influence of the film industry, DVDs and games on 3DTV

Covers 53 countries and each country includes forecasts:

• TV households
• 3DTV active homes
• Digital TV households
• DTT households
• Digital cable TV households
• Pay DTH households
• Paying IPTV households