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Digital Trends quotes David in story about iPad

David Wertheimer, CEO and executive director of the Entertainment Technology Center@USC (ETC@USC), thinks the iPad, like the iPhone, is only the beginning of the tablet PC market and there will be a lot more to come from Apple and its competitors. “The iPad is a beautiful, thin, letter-sized iPhone, but with loads of potential,” says Wertheimer. “The base platform is the critical foundation — but as a foundation, it’s a really beautiful iPhone XXL. However, as with the iPhone, the apps that take advantage of the new form factor will make all the difference. What we saw today was only a foreshadowing of what we will see once Apple sets the developer community loose on the platform.”

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InformationWeek quotes David in article about Apple’s new iPad

“For years, people have been concerned that the Web will put publishers out of business,” said David Wertheimer, CEO and executive director of the Entertainment Technology Center at the University of Southern California, in an e-mail. “If you saw the New York Times on the iPad today, it should give you great hope that high-quality publishers will be able to build an entirely new business model on devices like the iPad, especially when publishers focus on what makes them relevant on a high-performance interactive platform, [as opposed to] a passive reading/viewing canvas like print.”

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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