News Stories

Panasonic Slates 3D TV Mall Tours

11.30.2010

Panasonic will launch Wednesday the “Panasonic Unwrap 3D Tour” — a two-week, 14-city mall tour offering demonstrations of the company’s FullHD 3D home entertainment technology.

The first leg of the Panasonic Unwrap 3D Tour will run Dec. 1-5 with interactive mall displays being presented simultaneously in seven malls in the New York, Philadelphia, Atlanta, Chicago, Dallas, Los Angeles and San Francisco markets.

The second leg runs Dec. 8-12 with simultaneous displays Boston, Washington, Miami, Minneapolis, Houston, Phoenix and Seattle.

The Unwrap 3D Tour will showcase key Viera 3D TV models in the company’s VT25 and GT25 plasma TV series. Also showcased will be 3D Blu-ray Disc players, rechargeable 3D active-shutter eyewear, and 3D digital imaging products. including Panasonic’s first consumer 3D camcorder and Lumix GH2 digital camera with an interchangeable 3D lens.

Demonstrations will include 3D clips from DirecTV’s suite of linear 3D TV channels, as well as the n3D Powered by Panasonic channel, and PC-based 3D video gaming from Nvidia.

“Panasonic is a recognized leader in the development of end-to-end FullHD 3D technology,” stated Shiro Kitajima, Panasonic consumer electronics president.  “We created the Unwrap 3D Tour to educate consumers about all of the amazing 3D products they can bring into their home and how stunning the experience will be for them when they do. ”

Visitors to the demonstrations will also be eligible to enter a sweepstakes for an ultimate Panasonic FullHD 3D Home Entertainment system, including a Panasonic Viera FullHD 3D plasma TV, 3D Blu-ray Disc home theater in a box, 3D active-shutter eyewear, 3D camcorder and Lumix GH2 camera with interchangeable 3D lens.

Week 1: Dec. 1-5

  • New York                 Roosevelt Field — Garden City, N.Y.
  • Philadelphia              King of Prussia Mall — King of Prussia, Pa.
  • Atlanta                      Perimeter Mall — Atlanta
  • Chicago                    The Shops at North Bridge — Chicago
  • Dallas                       Stonebriar Centre — Frisco, Texas
  • Los Angeles             Topanga — Canoga Park, Calif.
  • San Francisco          San Francisco Centre — San Francisco

Week 2: Dec. 8-12

  • Boston                      South Shore Plaza — Braintree, Mass.
  • Washington, DC       Tysons Corner Center — McLean, Va.
  • Miami                       Miami International Mall — Miami
  • Minneapolis              Mall of America — Bloomington, Minn.
  • Houston                    The Galleria — Houston
  • Phoenix                    Chandler Fashion Center — Chandler, Ariz.
  • Seattle                      Northgate Mall — Seattle

full story here: http://www.twice.com/article/460380-Panasonic_Slates_3D_TV_Mall_Tours.php

Samsung Mobile Display Shows Off Flexible 3D OLED Concept at FPD International

11.30.2010

Samsung is starting to show that, here in the near future, one market they will be focusing on is going to be the foldable and flexible. Especially when it comes to consumer electronics. They took some time out of their busy schedule to showcase what they believe the next stage of home entertainment will look like. Their idea, is that you should be able to enjoy your 3D entertainment wherever you are in the living room, thanks to your TV being folded in a particular way.

Full story here: http://www.slashgear.com/samsung-mobile-display-shows-off-flexible-3d-oled-concept-at-fpd-international-30116927/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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