News Stories

World Debut of Aigo 3D MP5 at DealExtreme.com

12.30.2010

The 3D shock from James Cameron’s Avatar last year ushered in a new era of 3D technology that shook the film industry. The movie left patrons with a little regret that you can only put yourself in a 3D theater with heavy 3D glasses to watch a 3D movie.

Now DealExtreme has brought a brand new solution to this hassle. The 3D MP5 player PM5950, which is manufactured by Aigo Portable Digital Technology Co., Ltd, is soon to be available on DealExtreme.com. The device is the world’s first naked eye 3D portable media player. You can carry it to enjoy vivid 3D movies anywhere and share it with your friends at any time. Its high resolution LCD screen enables you to switch between 2D and 3D mode to enhance the user experience. Having been famous for its low prices and free shipping delivery, DealExtreme will sell it at a price around $230.

As one of the leading online shopping websites, DealExtreme has a wide selection of electronic gadgets, most of which were manufactured by factories in Hong Kong and Shenzhen, China. In order to keep a top position in the B2C industry, specifically in providing various cutting-edge electronics gadgets, DealExtreme is seeking partnership with various branded companies, of which Aigo Portable Digital Technology Co., Ltd is a candidate.

Having successfully cooperated with some big names like PayPal and eBay, DealExtreme now realizes that it is crucial to have some local high tech companies join its supplier chain. These companies can bring most advanced products in a quick way to the product lines and this is quite an advantage when competing with opponents. There are already more than a hundred websites that follow DealExtreme’s business model in the past 2 years in hope of copying DealExtreme’s success, though none of them was able to reach the volume of DealExtreme.

With the large amount of users DealExtreme has acquired in the past years, Aigo chooses DealExtreme to make its first debut of the world’s first naked eye 3D portable media player. Aigo believes this is a win-win and could bring more attention to the product. Aigo also wants to present more cutting products on DealExtreme to reach the world. It is highly expected that their cooperation can benefit DealExtreme’s users and hopefully more “WOW” will be heard.

Original press release here: http://www.prnewswire.com/news-releases/world-debut-of-aigo-3d-mp5-at-dealextremecom-112600774.html

Study Finds Extended 3D TV Viewing Poses Health Risks

12.30.2010

3D television may be the latest coveted high-tech household electrical gadget but the three dimentional device could be harmful to your health.
Research indicates that watching TV while wearing 3D Active Glasses for an extended period of time may cause headaches, fatigue or even temporary short-sightedness.

[Interview : Yu Young-mi, 3D TV owner] “When I watch games like soccer on 3D TV I cannot watch the second half of the match because of dizziness, eye-fatigue and headache.”

Based on a research conducted by the Korea University medical center a large proportion of the participants in the 3D viewer medical trial suffered from some form of visual discomfort after only a quarter of an hour into the 3D movie clips.

[Interview : Song Jong-suk, Ophthalmologist
Korea University Guro Hospital] “Our eyes need to constantly adjust the crystalline lens to observe movies in three dimensions which may trigger eye strain and temporary short-sightedness.”

Experts say viewing in 3D mode may also cause other side effects such as motion sickness and spacial disorientation.
So the expert’s advice for now is to put away those 3D Active Glasses and to switch off your 3D sets until the symptoms disappear.

Original post here: http://www.arirang.co.kr/News/News_View.asp?nseq=110860&code=Ne2&category=2

The above story ties back to earlier stories about the study here: https://www.etcenter.org/2010/12/korean-regulator-says-take-15-minute-break-for-each-hour-of-3dtv/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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