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2011 Audio Branding Congress, NYC

[Sonic Scoop]

… Martyn Ware is presenting the keynote, “The Future of Sonic Branding”. What do his background and involvement in the ABC say about how Sonic Branding is evolving?

Most people probably aren’t aware that after stepping out the spotlight with Heaven 17 and Human League, Martyn was an innovator in 3D sound technology and experiential sound design.

I’m really looking forward to hearing his perspective on the industry and what his vision for the future holds. The practice of audio branding is essentially about creating harmony between ourselves and our environment, and no one in this industry embodies this idea more than Martyn Ware. …

See the full story here: http://www.sonicscoop.com/2011/11/08/5-questions-with-alex-moulton-bringing-the-2011-audio-branding-congress-to-nyc/ The excerpt above is the only comment about 3D.

To advance technology and innovation within the entertainment industry
To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
To understand the impact of technology on the consumer experience and the creative process
To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
To provide insight about emerging consumer habits
To convene industry peer groups and partners to share knowledge and experience
To create an environment for testing and evaluation of proposed technology solutions
To help identify new business models for the entertainment industry
To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

2011 Audio Branding Congress, NYC

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