News Stories

Attention Huntington Beach Moviegoers: Watching 3D Movies in Style Just Got Easier with Launch of the First-Ever 3D Glasses Vending Machine

7.28.2011

[Philip Lelyveld comment: Marchon3D has donated glasses to the ETC 3D Lab]

[Press Release]

 

WHAT:In the heart of the summer blockbuster season, 3D movie fans in Huntington Beach can escape the sweltering heat and come see the latest 3D blockbusters in style!  Join EX3D as it debuts the first ever 3D glasses vending machine, with easy-to-use digital interface, to theater-goers. No longer will moviegoers have to wear the drab, uncomfortable 3D glasses of the past. Movie fans can now easily access the extensive line of affordable, stylish EX3D glasses!

WHO:EX3D, a recently launched brand of Marchon3D, the premier designer and supplier of the most technologically-advanced and fashionable 3D eyewear on the market, and UltraStar Mission Valley Cinemas are teaming up to unveil the first in-theater sale of the EX3D line of 3D glasses. Together they will bring movie-goers the most comfortable, exciting 3D movie viewing experience available today.

WHEN:Friday, August 12, 2011 For matinee and evening shows

WHERE:Century Cinemark Theater, 7777 Edinger Ave # 170, Huntington Beach, CA 92647-8690

DETAILS:EX3D offers the perfect pair of glasses for every member of the family!  The latest line features 25 styles for men, women and kids that all incorporate the patented M3D® curved lens technology at an affordable retail price (about $22 – $30).  EX3D also has great, fashionable solutions for prescription wearers!  These versatile glasses will not only work in RealD enabled theaters, they are compatible with most passive systems including 3D televisions and 3D gaming systems.

NOTE TO REPORTERS:EX3D will have a limited supply of samples at the theater. Please RSVP to M3D@kcsa.com to secure your sample today!

Read the original press release here; http://www.sacbee.com/2011/07/27/3798663/attention-huntington-beach-moviegoers.html

Tune In To Sony 3D

7.28.2011

[Excerpt]

Sony is putting content where their 3D-equipped ’s mouth is. Mid-July saw the company announce the launch of the “3D Experience” — basically a free on-demand streaming service displaying 3D content on Bravia 3D TVs. Provided you’ve connected the set to the Internet through a home network, the “3D Experience” will be active — no registration or special menu settings involved.

The content includes promotional and trial materials, as well as highlights from such sporting events as “ 2011” and “FIFA 2011 Women’s World Cup Germany.” Other content will include, according to the company, music, sports, movie trailers and documentaries — some 30 titles available at the launch. Content to whet the 3D taste is also being made available from 3net (the U.S.  channel from Sony, Discovery and IMAX).

…  all the 3D content is delivered streaming via the Internet. We have both SD and HD contents. …

Read the full story here: http://www.3dtv.com/news-reviews/tune-in-to-sony-3d.php

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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