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Sony is putting content where their 3D-equipped TV’s mouth is. Mid-July saw the company announce the launch of the “3D Experience” — basically a free on-demand streaming service displaying 3D content on Bravia 3D TVs. Provided you’ve connected the set to the Internet through a home network, the “3D Experience” will be active — no registration or special menu settings involved.

The content includes promotional and trial materials, as well as highlights from such sporting events as “Wimbledon 2011” and “FIFA 2011 Women’s World Cup Germany.” Other content will include, according to the company, music, sports, movie trailers and documentaries — some 30 titles available at the launch. Content to whet the 3D taste is also being made available from 3net (the U.S. 3D TV channel from Sony, Discovery and IMAX).

…  all the 3D content is delivered streaming via the Internet. We have both SD and HD contents. …

Read the full story here: http://www.3dtv.com/news-reviews/tune-in-to-sony-3d.php