News Stories

American Gamers Declare 3D Gaming Dead

[Sacramento Bee]

…  The independent survey by leading coupon website http://www.CouponCodes4U.com polled 2,291 gamers and was conducted following Nintendo’s recently announced financial losses, to delve into whether or not consumers were against 3D gaming.  …

Gamers taking part in the study were asked; ‘Are you in favour of future next generation consoles having 3D technology?’ to which the majority, 71%, of respondents answered ‘no’.

Of those who stated that they were not in favour of next generation 3D console technology in future devices, the majority, 84%, claimed that they simply thought 3D gaming was ‘a fad’. More than a third, 36%, claimed to have played on the Nintendo 3DS and were ‘unimpressed’.

18% of those who said they’d played the 3DS claimed that playing the 3DS made them feel dizzy, while 46% said they just didn’t feel it improved their gaming experience.

The survey also took the opportunity to ask questions about other 3D technology. 42% of respondents said they thought 3D movies were ‘unnecessary’, with 61% admitting they thought it was overly expensive. Just 3% of survey participants said they owned a 3D TV, with more than two thirds, 69%, saying they didn’t think it would add to the overall viewing experience.  …

Read the full story here: http://www.sacbee.com/2012/01/31/4228208/american-gamers-declare-3d-gaming.html

Movidius / Toshiba – Duo to develop complete 3D system solution for smartphone market

[ElectroPages]

Movidius, the mobile multimedia processor company, has announced it has partnered with Toshiba Electronics Europe to develop a complete 3D system solution for the smartphone market.

Movidius’ MA1178 has been combined with Toshiba’s 8 Megapixel EDOF (extended depth of field) cameras to enable 3D camera module manufacturers to deliver a compelling 3D imaging solution, ideally suited to top of the range smartphones. EDOF cameras offer distinct advantages over traditional auto-focus in terms of 3D synchronisation.

The Movidius MA1178 Dual ISP and video processor chip seamlessly integrates into the handset’s existing platforms with auto-calibration and configuration functionality to simplify the design process and reduce the cost of manufacture. The Toshiba 8 Megapixel EDOF cameras and the Movidius MA1178 allow a ‘perfect’ focus matching of stereoscopic images, which leads to superior 3D picture quality.  …

Read the full story here: http://www.electropages.com/2012/02/movidius-toshiba-duo-develop-complete-3d-system-solution-smartphone-market/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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