News Stories

Live the ultimate immersive experience: the 2020 3D Media showcase (3D video and 3D audio)

2.17.2012

[Press Release]

The 2020 3D Media project, funded by the European Commission, will showcase its main results at Fraunhofer HHI’s TimeLab in Berlin on February 13-14, 2012, in conjunction with the Berlinale 2012 Film Festival. During the open showcase event, the project’s experimental production short film, directed by Eric Joris, will be premiered. The film combines cutting- edge stereoscopic and immersive technologies developed in the project.

More details, press pack, teaser and event schedules www.20203dmedia.org. Advance registration for demonstrations is recommended: info@20203dmedia.eu.

Technology meets Creativity!

The media industry knows that astonishing new experiences bring in big audiences and revenue. High quality presentation of stereoscopic or immersive images in the home and in public entertainment spaces (such as cinemas) offers previously unimagined levels of experience. The short film to be premiered at HHI’s TimeLab, will publicly demonstrate an impressive immersive audiovisual experience based on the combination of 180° 2D video, depth based 3D video, stereoscopic 3D video sequences and native 3D sound.

The short film has been produced with the 2020 3D media system. The project has developed a complete state-of-the art end-to-end system for producing, post-producing, distributing and exhibiting immersive audiovisual content. The complete system includes cutting edge technologies for capturing 3D moving images, such as the 3D Trifocal Camera Rig, a collaborative development by Fraunhofer HHI and Technicolor, or Grass Valley’s Time of Flight cameras for depth estimation. Some of the 2020 3D Media system components have already reached the market. Examples of post-production technologies developed and already in the market are:

  •   3D image processors developed and sold by Doremi

  •   3D audio postproduction tools developed by BM and sold by the company ImmSound.

  •   Satellite distribution systems developed and sold by Datasat Communications

  •   Projectors developed and sold by Digital Projection.

    These advanced technologies and products are made possible through a four-year European research project involving 13 industrial and academic partners. The industrial partners are Technicolor, Grass Valley, Doremi, Digital Projection, Datasat, Mediapro, and CREW.

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Notes to Editors
The 2020 3D Media project: Spatial sound and vision

2020 3D Media is researching, developing and demonstrating novel forms of compelling entertainment experiences based on new technologies for the capture, production, networked distribution and display of three-dimensional sound and images.

The goal is to explore and develop novel technologies to support the production, postproduction, networked distribution, and exhibition of immersive audiovisual content. The users of the resulting technologies will be both media professionals from film, TV and ‘new media’ industries.

Project website: http://20203dmedia.eu/
Project video channel: http://vimeo.com/channels/project20203dmedia

Barcelona Media – Innovation Center

Barcelona Media – Innovation Centre is a technology center dedicated to applied research in the area of communications and the media, and to the transfer of this knowledge and technology to the businesses in this industry. In order to boost business competitiveness in the media, the centre promotes innovation and strengthens research and development in this industry. Barcelona Media bases its activity around integrating R&D+i and service laboratories to collaborative projects with business and institutions.

BM has a strong record participating and managing European collaborative R&D projects being currently involved in 10 EU funded research projects.

BM’s website: http://www.barcelonamedia.org Follow us on Twitter: @Barcelona_Media

TimeLab, Fraunhofer – Heinrich Hertz Institute

The TiME Lab offers a unique and unrivalled blend of 3D panoramic projection in 7k resolution. This system allows the audience to plunge deeply into the image and sound worlds surrounding them as the 180 degree panoramic projection in 3D takes in the whole field of human vision while the special sound system offers an unparalleled feeling of immersion.

Fraunhofer-HHI website: http://www.hhi.fraunhofer.de/

GLASSES-FREE 3D DIGITAL SIGNAGE WORKSHOP

2.17.2012

[Press Releases]

Digital Signage Expo will be held from 6 to 9 March 2012 in Las Vegas, USA.

Insight Media University will be presenting an all-day 3D Workshop titled “Glasses-Free 3D Digital Signage – The Complete Guide to a Successful Experience” as part of the upcoming Digital Signage Expo. The 3D workshop series will be held on Tuesday, March 6, 2012, at the Las Vegas Convention Center, just prior to the opening of Digital Signage Expo.

Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), announced today that early registration discounts for its 2012 March 6-9 Annual Educational Conference program will be extended until Wednesday, February 22.

Learn more about the workshop here: http://stereoscopynews.com/hotnews/events/conferences-a-festivals/2200-glasses-free-3d-digital-signage-workshop.html

Learn more about this conference here: http://www.digitalsignageexpo.net

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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