[Press Release]
The 2020 3D Media project, funded by the European Commission, will showcase its main results at Fraunhofer HHI’s TimeLab in Berlin on February 13-14, 2012, in conjunction with the Berlinale 2012 Film Festival. During the open showcase event, the project’s experimental production short film, directed by Eric Joris, will be premiered. The film combines cutting- edge stereoscopic and immersive technologies developed in the project.
More details, press pack, teaser and event schedules www.20203dmedia.org. Advance registration for demonstrations is recommended: info@20203dmedia.eu.
Technology meets Creativity!
The media industry knows that astonishing new experiences bring in big audiences and revenue. High quality presentation of stereoscopic or immersive images in the home and in public entertainment spaces (such as cinemas) offers previously unimagined levels of experience. The short film to be premiered at HHI’s TimeLab, will publicly demonstrate an impressive immersive audiovisual experience based on the combination of 180° 2D video, depth based 3D video, stereoscopic 3D video sequences and native 3D sound.
The short film has been produced with the 2020 3D media system. The project has developed a complete state-of-the art end-to-end system for producing, post-producing, distributing and exhibiting immersive audiovisual content. The complete system includes cutting edge technologies for capturing 3D moving images, such as the 3D Trifocal Camera Rig, a collaborative development by Fraunhofer HHI and Technicolor, or Grass Valley’s Time of Flight cameras for depth estimation. Some of the 2020 3D Media system components have already reached the market. Examples of post-production technologies developed and already in the market are:
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3D image processors developed and sold by Doremi
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3D audio postproduction tools developed by BM and sold by the company ImmSound.
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Satellite distribution systems developed and sold by Datasat Communications
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Projectors developed and sold by Digital Projection.
These advanced technologies and products are made possible through a four-year European research project involving 13 industrial and academic partners. The industrial partners are Technicolor, Grass Valley, Doremi, Digital Projection, Datasat, Mediapro, and CREW.
Notes to Editors
The 2020 3D Media project: Spatial sound and vision
2020 3D Media is researching, developing and demonstrating novel forms of compelling entertainment experiences based on new technologies for the capture, production, networked distribution and display of three-dimensional sound and images.
The goal is to explore and develop novel technologies to support the production, postproduction, networked distribution, and exhibition of immersive audiovisual content. The users of the resulting technologies will be both media professionals from film, TV and ‘new media’ industries.
Project website: http://20203dmedia.eu/
Project video channel: http://vimeo.com/channels/project20203dmedia
Barcelona Media – Innovation Center
Barcelona Media – Innovation Centre is a technology center dedicated to applied research in the area of communications and the media, and to the transfer of this knowledge and technology to the businesses in this industry. In order to boost business competitiveness in the media, the centre promotes innovation and strengthens research and development in this industry. Barcelona Media bases its activity around integrating R&D+i and service laboratories to collaborative projects with business and institutions.
BM has a strong record participating and managing European collaborative R&D projects being currently involved in 10 EU funded research projects.
BM’s website: http://www.barcelonamedia.org Follow us on Twitter: @Barcelona_Media
TimeLab, Fraunhofer – Heinrich Hertz Institute
The TiME Lab offers a unique and unrivalled blend of 3D panoramic projection in 7k resolution. This system allows the audience to plunge deeply into the image and sound worlds surrounding them as the 180 degree panoramic projection in 3D takes in the whole field of human vision while the special sound system offers an unparalleled feeling of immersion.
Fraunhofer-HHI website: http://www.hhi.fraunhofer.de/