[Press Release]
3DTV.COM is the first 3D Portal that is devoted solely to filling the needs of the online 3D video community, the fastest growing market in the Video space. Founded by Brad Beckerman, Wayne Naphtal, and John Davimos in April of 2011, 3DTV.COM is a free membership site that features a patented 2D to 3D conversion process which converts 2D pictures and videos to 3D in real time, as well as allowing members to upload native 3D content. Members are provided with their own private channels to store their content, but may elect at any time to make their content or channel public to the 3D community. 3DTV.com was developed to be the leading social networking community in the 3D industry, allowing sharing, embedding, and commenting, as well as posting pictures and videos on other major social networking sites. According to Naphtal this is all made possible by their proprietary player. “Our player really is the most unique one in the space; it allows you to watch 3D with anaglyph glasses, Passive glasses, or on any glasses-free device. I don’t believe any player is as effective or user friendly as ours, and we are really only in the first inning of 3D. We are continuing to develop our player, and other features including a mobile website and apps, so that we remain fresh, ahead of the curve and continue to be the leader in this industry.”
3DTV.com was originally launched in Beta on December 1, 2011 to an overwhelming positive response from the internet community. The success of the Beta test has allowed the company to move to a full release and forward with their plans for the future. Again from Naphtal, “Even though our initial financial raise was last April, this has really been a three year process. Brad had the vision several years ago that 3D was the future and bought the most valuable branded URL in the space. Since that time we have been developing a plan to market this property, and the release of the site is only step one.”
In addition to providing video content, 3DTV.com has become the leading provider of News and Reviews in the industry, the site currently employs four full-time writers, all with a different expertise in 3D. The News and Reviews section releases articles daily, including product reviews, movie reviews, blogs and industry information about 3D. When asked about 3DTV.COM’s role in content, John Davimos replied, “Our goal is to be a community and to be different from other video sites, to be a place to not only view and share 3D, but to learn about it as well. In the next four years, as 3D becomes a glasses free industry, most consumers will buy a 3D TV, a 3D cell phone, a 3D computer, and a 3D Tablet. We want to be the destination of choice to learn and participate in this growing market.”
3DTV.COM’s marketing plan for 2012 includes an aggressive strategy into the content side of the industry. The company will put a premium focus on native 3D, creating branded content for their sponsors, original series from film makers, and a concentration on health and educational videos in 3D. Their plans also include the creation of a 3D Lab to produce original content, as well as educating film makers on the process of making 3D videos. Previously, the company provided equipment and education to many young film makers to help them provide content for the site, and the creation of the lab is a furtherance of this process. According to Davimos, “User generated content will always be a huge factor in our success, however, we are in such an early stage of the industry that most affordable hardware needed to make 3D content will not reach critical mass until 2014. There is great equipment on the market but it is expensive, and the editing process can be complicated. We have developed a grass roots strategy to work with young film makers and give them the tools to create content through our 3D lab, as the market grows we will have the most proficient film makers in the space. Working with these talented people will give us an unrivaled user experience on the site, as well as making us leaders in content creation.”
See the original press release here: http://www.marketwatch.com/story/3dtv-ventures-llc-is-proud-to-announce-the-full-release-of-its-3d-internet-portal-website-3dtvcom-2012-02-15
