News Stories

Marchon3D Wins American Package Design Award for Innovative, Chic 3D Glasses Vending Machine

2.17.2012

[Philip Lelyveld comment: Marchon has donated many glasses to the 3D Lab.  Members can stop by and see a variety of models, plus pick up some free ETC-branded glasses.]

[Press Release]

It’s award season! And not just for Hollywood royalty.

On the heels of unveiling exciting new packaging and retail solutions at this year’s Consumer Electronics Show, Marchon3D®, the leading designer and supplier of premier 3D eyewear on the market, has won a 2012 American Package Design Award, presented by Graphic Design USA, for its innovative in-theater launch.

Graphic Design USA, the premier news magazine for graphic designers and creative professionals, recognized Marchon3D for its innovative package designs and go-to-market solutions for itsEX3D® Eyewear brand of stylish and technologically advanced passive 3D glasses.

The award honors best designs in packaging, p-o-p and related projects that are visually attractive and features designs that advance the brand and forge an emotional connection with the consumer.

Marchon3D’s design team, led by Paul Yip, Senior Art Director at Marchon3D, won for their in-theater launch of EX3D. The in-theater launch included the sleek, user-friendly vending machinewhere moviegoers can purchase the most high-tech, fashionable 3D glasses before going into their shows. Additionally, Marchon3D won for the packaging design, the eyewear display and the printed materials that accompanied the products as they were sold in the theater.

EX3D Eyewear, which comes in an array of sizes, styles and colors for men, women and kids, features Marchon3D’s premier M3D® patented circular-polarized curved lens technology, the most advanced 3D lens on the market, which is optically contoured for an optimal 3D viewing experience. The glasses are even available in stylish clips and wear-overs, which provide a comfortable solution for prescription lens wearers.  The glasses work with most passive systems including 3D televisions, computers, and gaming systems, giving viewers the best 3D experience available today.

Read the full press release here: http://www.sacbee.com/2012/02/14/4262692/marchon3d-wins-american-package.html

Is 3D cinema losing its appeal?

2.17.2012

[Philp Lelyveld comment: Answer, she doesn’t think so.]

[3D Focus]

…

Despite the lack of content, Futuresource Consulting believes that within three years, close to half of all UK households will own a 3DTV set. The company also expects the sales in the US to reach 4% in the US, an installed base of over 4.5 million and it is expected that by 2015 47% of US households will own a 3DTV.

At Polaroid, we expect to see a lot more passive 3DTV sets coming to the market. The active sets were quicker to market, as the initial production process is much quicker, but the technology in the glasses makes them bulky, uncomfortable and perhaps more importantly, expensive. Passive sets are much more cost-effective and manufacturers can bundle more glasses with them.  …

I think far from losing its hype, 3D cinema is still going strong and is likely to grow further in the coming years, driven by a combination of high profile films being released in 3D, an increase in 3DTV sales, and big budget advertising campaigns from CE manufacturers, broadcasters, and studios.

Read the full story here: http://www.3dfocus.co.uk/3d-news-2/3d-film/is-3d-cinema-losing-its-appeal/7427

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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