News Stories

Sales of 3-D TVs surge in China, but programming is curtailed

[Los Angeles Times]

Chinese consumers are buying 3-D television sets in record numbers. But they may have nothing more exciting than cooking shows to watch.

The Chinese government inaugurated the nation’s first officially sanctioned 3-D TV channel last month, on the first day of the new Year of the Dragon. At the same time, however, the government’s effort to eliminate TV’s “vulgar” and “immoral” influences cut prime-time entertainment programming by 70%.  …

Read the full story here: http://articles.latimes.com/2012/feb/11/business/la-fi-ct-china-3d-tv-20120211

3D wins home entertainment battle as new content reaches TV screens

[Calgary Herald]

The “chicken or egg” battle raging over consumer adoption of 3D is dead.

Some say it’s been a bloody war.

There’s not a ton of great 3D content, so sales of 3D capable TVs or mobile devices were initially slow. Canadian broadcasters have experimented with 3D delivery, among them CBC and its hockey coverage or Discovery Channel with some amazing 3D documentaries, but few could watch.

Undeterred, manufacturing giants are moving forward into this new dimension – Samsung and LG are among those saying more than half the TVs they sell this year will support 3D. Mobile phone makers like Sharp and HTC are among those pushing 3D capable mobile phones, and 3D tablets will appear on the market this year.

So what’s everybody looking at?

How about Night of the Living Dead 3D!!

That’s just one of the titles being offered through a new 3D content library developed by Canadian company called SpatialView.  …

3DeeCentral includes some 200 titles; both full length and short form videos are available, as well as photos and games. …

About 60 titles are expected at launch, including some IMAX 3D content, with plans for more than 100 titles by year’s end, including entertainment, sports and factual programming.

Read the full story here: http://www.calgaryherald.com/technology/wins+home+entertainment+battle+content+reaches+screens/6146783/story.html

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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