News Stories

Start-up Finalists Announced for SXSW Interactive Accelerator (3D sharing)

[Inc]

Dozens of tech start-ups are getting ready for their SXSW-style close-up.

The SXSW Interactive Accelerator has named 48 finalists for this year’s conference, after sifting through more than 670 entries. The finalists will showcase their products at the Austin festival on March 12-13.

Product categories include news-related technologies, innovative Web tech, social media, mobile, and more.

A few of the finalists:

  • Arqball, in mobile technologies, allows users to share 3D images via phone or tablet.

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See the original story here: http://wire.inc.com/2012/02/03/start-up-finalists-announced-for-sxsw-interactive-accelerator/

Toys meet tech: augmented reality to play out at Toy Fair

[GigaOm]

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The proliferation of these products shows that augmented reality, a technology which has a conference of its own, is going mainstream as more people carry smartphones, are always connected and want the latest and greatest experience.

San Francisco-based Nukotoys will be on hand to show off NUKO trading cards, which pop with animated monsters when viewed through an iPad, iPhone or iPod. The Monsterology cards, now in beta, will let kids collect, trade, train and play with 3D unicorns, cyclopses and sea serpents, the company said.

Digital Tech Frontier will show off its new Popar book line. The books are encoded so that a user with a webcam and a PC, will see 3-D, moving images — rocket ships blasting off, planets spinning, etc. — as they read.  (See video here.) …

Read the full story here: http://gigaom.com/2012/02/03/toys-meet-tech-augmented-reality-to-play-out-at-toy-fair/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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