[GigaOm]
….
The proliferation of these products shows that augmented reality, a technology which has a conference of its own, is going mainstream as more people carry smartphones, are always connected and want the latest and greatest experience.
San Francisco-based Nukotoys will be on hand to show off NUKO trading cards, which pop with animated monsters when viewed through an iPad, iPhone or iPod. The Monsterology cards, now in beta, will let kids collect, trade, train and play with 3D unicorns, cyclopses and sea serpents, the company said.
Digital Tech Frontier will show off its new Popar book line. The books are encoded so that a user with a webcam and a PC, will see 3-D, moving images — rocket ships blasting off, planets spinning, etc. — as they read. (See video here.) …
Read the full story here: http://gigaom.com/2012/02/03/toys-meet-tech-augmented-reality-to-play-out-at-toy-fair/