ETC

News Stories

[Excerpt]

SIGGRAPH 2011, takes place August 7 through August 11, 2011 at the at the Vancouver Convention Centre in Vancouver, Canada. …

Listed below are exhibitor profiles. …

[Philip Lelyveld comment: Prime Focus is the only exhibitor listed that mentions stereo 3D.]

Company:	Prime Focus/Prime Focus Film
Booth:	907
Web:	www.primefocusworld.com
Prime Focus Film is a film VFX facility with offices in London and Vancouver. It offers an exciting alternative to established VFX companies, challenging the conventions and traditional practices of the industry and promoting a new way of engaging with filmmakers. In addition to recent VFX work on Tree of Life, Final Destination, Tron: Legacy and Sucker Punch, Prime Focus Film is currently partnering with the makers of ‘Dredd’, providing conceptual planning, production design and pre-visualization work in addition to a full slate of stereo VFX services and 3D conversion using View-D™, its proprietary 2D to 3D conversion process.

To advance technology and innovation within the entertainment industry
To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
To understand the impact of technology on the consumer experience and the creative process
To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
To provide insight about emerging consumer habits
To convene industry peer groups and partners to share knowledge and experience
To create an environment for testing and evaluation of proposed technology solutions
To help identify new business models for the entertainment industry
To improve the consumer experience and advance the art of entertainment as the 21st century unfolds