[USA Today]

…  Trailers for Shark Night 3D, a PG-13 film swarming into theaters this weekend, note prominently that the movie is “also showing in 2D.” …

And while 3-D TV sales are rising slightly compared with last year, 3-D capability “is still not serving as a very strong motivator” for consumers to buy, says Ross Rubin of market tracking firm TheNPD Group. About 8% of all flat-panel displays sold have 3-D features, NPD says. “But there’s a lot of concern about the price (of 3-D TVs and) … the glasses as well.” …

And there are some high-profile 3-D films in the works, including Martin Scorsese’s Hugo(Nov. 23), Steven Spielberg‘s computer-animated The Adventures of Tintin (Dec. 23) and Ridley Scott’s Alien prequel Prometheus (2012). Francis Ford Coppola incorporated 3-D segments in the making of Twixt (no release date).

“Let the masters of the cinema have their go at 3-D before we say this fad is over, for sure,” Bock says.

Read the full story here: http://www.usatoday.com/tech/products/story/2011-09-01/3-D-movies-gadgets-getting-lukewarm-reception-by-some/50228080/1