Several speakers including Chris Chinnock and Peter Wilson said they believe stereoscopic 3D is a step in the direction of hologram imagery, Sunday during the NAB D-Cinema Summit.

Then “Coraline” director Henry Selick echoed interest in holograms on Monday during his NAB Super Session.

The seeds of the topic can be found on the exhibition floor.

The National Institute of Information and Communications Technology, a Japan-based research firm, is creating a small moving hologram. Using the electronic method, the image is captured in 4K, then sent to a processing unit and then a reconstruction unit to create the effect. The NICT stand can be found in the back of the north hall, booth N925.

Side by side booths Stats (SL5011) and Vizrt (SL5508) are meanwhile demonstrating the creation of a hologram effect.

Back on the 3D front, the “3D Lounge” at Prive nightclub at Planet Hollywood attracted 3D industry NAB attendees and featured 3D glasses at the bar and monitors set up in the club.

At the NAB Show, the 3D Pavilion in the south hall features exhibitors including 3Ality Digital.

At Avid Technology, EVP Kirk Arnold said “There’s a lot of belief that 3D is going to be core to storytelling in the future.” CEO Gary Greenfield predicted that sports could be the format’s killer app.

At NAB, Avid is back with a stand and new brand identity. With support from RealD, Avid is showing its flagship editing system with stereoscopic features.