3D Television: 2010 to 2014 – Detailed Market Analysis, Data and Forecasts
Report Outline:
Worldwide and regional forecasts from 2010 to 2014
Verbatim interview transcripts with Sony, ESPN, Panasonic and HDlogix
Profiles of leading 3D Players: Sony, Panasonic, ESPN
Analysis of the 3D TV value chain
Analysis of related market transitions: VCR to DVD, CRT to Flat-panel and SD to HD
Forces driving and inhibiting growth of the 3D TV market
Technology descriptions: Polarized, Active Shutter, Autosteroscopic, 2D to 3D Convertors
Pages: 114 (including 26 figures and 7 tables)
Format: PDF (print option enabled)
Delivery: By email
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This report contains a detailed analysis of the worldwide market for 3D television and includes:
An in-depth analysis of how the television and filmed entertainment industries are working to create mass demand for 3D;
Definition and analysis of all the main parts of the value chain from production tools to consumer devices;
An explanation of the role of film makers, in particular Hollywood studios;
An analysis of growth trends and whether 3D will drive the TV industry through a new growth phase, or whether 3D will falter and fail to reach a mass market stage;
An analysis of related technology migrations, including CRT to flat-panel TVs, VCR to DVD and SD to HD;
Profiles of leading companies in the 3D space: Sony, Panasonic, ESPN and HDLogix
An analysis of the forces that are driving growth and those that are acting to inhibit it;
An explanation of how the different 3D technologies work;
Ten pages of market data and forecasts which are presented on a worldwide and regional basis;
Four in-depth executive interviews which are presented in a verbatim Q&A format that will allow you to understand what is happening at the leading edge of the market.
Here are a few examples of the sort of data and insight that is contained in this report:
By 2014 the worldwide 3D TV business will be worth more than USD 17 billion;
3D cinema is creating a ‘halo’ effect – something that did not apply for HD – which is helping drive adoption of 3D television;
By the end of 2009 6.1 percent of theatre screens worldwide were 3D-capable, which represents 54.8% of all digital screens worldwide;
3D cinema is creating a ‘halo’ effect – something that did not apply for HD – which is helping drive adoption of 3D television: millions of consumers are emerging from cinemas across the globe having seen their first 3D movie, and many are amazed by what they have just experienced;
The underlying marginal cost of implementing 3D across the whole value chain is a lot less than was the case for HD;
2010 represents year zero for 3D TV and the summer months will see the first 3D-enabled TV sets go on sale internationally;
225 million television sets will be shipped worldwide in 2010, around 3.1 million of which will be 3D-enabled (1.4 percent);
In spite of the prevailing economic climate, MPAA member film-makers increased their production of 3D movies in 2009 by 150%, to a total of 20 with over 50 planned for release in 2010;
Within five years, by 2014, 3D-enabled TV sets will account for over 39 percent of all televisions shipped globally;
The price premium for 3D capability on a TV set will fall from about USD 500 in 2010 to USD 175 in 2014.
Here is a summary table of contents for this new report:
REPORT HIGHLIGHTS
EXECUTIVE SUMMARY
3DTV MARKET OVERVIEW
Early Attempts at 3D Television
How 3D TV Works
Market Definition
Value Chain
Growth Trends
Related Markets
Company Profiles
Sony
Panasonic
ESPN
HDlogix
MARKET ANALYSIS
Market Dynamics
Market Forces: Growth Drivers
Market Forces: Growth Inhibitors
Summary: Market Growth Trend
3DTV TECHNOLOGY
MARKET DATA AND FORECASTS (SUMMARY)
Worldwide TV Shipments (2010 to 2014)
TV Shipments for North America, Western Europe, Eastern Europe, APAC, LATAM and MEA (2010 to 2014)
Annual Growth in TV Shipments for North America, Western Europe, Eastern Europe, APAC, LATAM and MEA (2010 to 2014)
Worldwide 3D TV Shipments and 3D Price Premium (2010 to 2014)
Percentage of TV shipments that are 3D-enabled for North America, Western Europe, Eastern Europe, APAC, LATAM and MEA (2010 to 2014)
Number of TV shipments that are 3D-enabled for North America, Western Europe, Eastern Europe, APAC, LATAM and MEA (2010 to 2014)
Price Premium for 3D-enabled TV Sets for North America, Western Europe, Eastern Europe, APAC, LATAM and MEA (2010 to 2014)
Revenue for 3D-enabled TV Sets for North America, Western Europe, Eastern Europe, APAC, LATAM and MEA (2010 to 2014)
EXECUTIVE INTERVIEWS
PANASONIC
ESPN
SONY
HDLOGIX
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