[By James Patterson, Good 3D TV]

That consumers or viewers are not yet satisfied with the amount of 3D content that is available is what has come to the fore in a recently conducted survey. What makes it interesting is that nearly 60 percent of the respondents indicated their dissatisfaction at not having enough content to watch on their 3D TVs. What the survey also brought out and what can be considered even more interesting is that even with this lag, the majority of viewers are happy with their 3D TVs due to the clarity of picture that the technology offered and therefore considered the price worth it.

The survey was conducted by NPD and commissioned by the Cable & Telecommunications Association for Marketing under the title “What’s Next for 3D TV?” Consumer’s favorite viewing option on their 3D TVs has turned out to be movies with a whooping 93 percent of respondents confirmed as having used the TV set to watch movies at home. The last such a survey that was carried out in 2010 had also revealed 77 percent viewers voting for sports and movies as the preferred things to watch on 3D TVs. The major difference between the report of 2010 and that for this year is viewers watching 3D TV along with others now though they felt isolated doing the same last year. 64 percent of viewers reported having watched a movie in company while 63 percent indicated of having watched a documentary with family and friends together.

As far as satisfaction ratio goes 87 percent users indicated satisfaction with the picture quality and 60 percent indicated satisfaction over the price they got the 3D TV set. The glasses that one has to use for viewing the 3D effect have also had a change in acceptability amongst the customers. 47 percent of those polled said they are happy with the glasses now and 55 percent even indicated comfort in wearing the glass. The survey did not include any questionnaire on how the viewers are receiving their 3D TV, whether through subscription or via Blu-ray.

Char Beals who is the President and CEO, CTAM said, “Not unlike the rollout of HDTV a few years ago, consumers are still excited about the potential of immersive in-home 3D TV viewing. When HDTV rolled out, there was little hi-def programming available, but the early-adopting consumers were forgiving and willing to wait for the content to further advance. This new data show similar sentiments are mirrored in the rollout of 3DTV, indicating that some analysts maybe judging the demise of the format prematurely.”

It is not only TV sets but many other devices that consumers are going for as a preferred 3D device. The report indicates 21 percent adults preferring to watch 3D movies at home while 17 percent expressed their desire to take photos in 3D and 14 percent for taking 3D videos.

3D TV is however the biggest player when it comes to 3D devices that rules the market. People are not very much aware of the other 3D devices that are available. On the awareness factor 36 percent were aware of 3D LCD TV while only 5 percent were aware of 3D camcorders. On the future buying prospects 14 percent indicated plans for purchasing 3D LCD TV in next six months.

NPD has a Fast Follow-Up Program and it was under its aegis that the research was carried out. Fieldwork for the project took place between April 29 to May 5, 2011 and was comprised of a pre-identified group of 3DTV owners (n=332) and a pre-identified group of HDTV owners (n=577). Only people above 18 years had been included in eth survey.

See the original post here: http://good3dtv.com/3d-tv/3d-tv-owners-love-their-device-though-lament-lack-of-enough-content/