[by Don Reisinger, CNET]
Samsung and 3D company RealD are teaming up to license a new, full-resolution 3D technology to consumer electronics makers, the companies announced today.
Discussed at the Consumer Electronics Show earlier this year, the new technology promises better and brighter image quality. The technology brings active shutter functionality to the display, which alternates content viewing between the left and right eyes, making full use of all the display’s pixels. Content delivered through the companies’ technology can be viewed with RealD’s circularly polarized 3D eyewear.
“RealD and Samsung’s new displays look fantastic and represent the next step in 3D home entertainment,” said Oscar-winning director James Cameron, a well-known supporter of 3D and a RealD board member, in a statement. “Full-resolution viewing is key to experiencing 3D as a filmmaker intended, and when combined with the comfort and practicality of RealD 3D cinema glasses, this display technology will set a new standard for 3D in the home.”
Samsung and RealD’s technology is an answer to the current, widespread use of active-shutter glasses with today’s 3D TVs. Those glasses, which require batteries to operate and can be quite expensive, sequentially block out the left or right eye about 120 times per second to create the 3D effect. Samsung and RealD’s technology might also trump “patterned retarder” technology, which only dedicates half of a screen’s pixels to each eye, reducing resolution and brightness. Vizio, LG, and Toshiba are offering sets this year that use that passive 3D technology.
Samsung and RealD plan on licensing their technology to consumer electronics manufacturers. The companies said that their technology will come to PC monitors first in early 2012 on 23- and 27-inch displays. After that’s complete, they plan to offer the technology on 55-inch HDTVs.
Other panel sizes and pricing will be announced at some point in the future.
See the original post here: http://news.cnet.com/8301-13506_3-20063187-17.html
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FROM JANUARY 4, 2011
What do we need from CES 2011 this week? If you shouted “another 3D standard” then you’ll be pleased to hear that RealD – who outfit most 3D-capable US theaters with their 3D display tech – and Samsunghave been fettling a new LCD-based RDZ 3D technology for home use. RDZ uses the same 3D glasses as in theaters, meaning if you have a swanky Polaroid or Calvin Klein set you can use them at home, but pairs them with an active shutter display.
That means the glasses are still lightweight, like regular passive 3D specs, but you don’t lose out on brightness or resolution as is normally the case with patterned retarder 3D systems. It also means no battery recharging, as you have with active 3D glasses, since the RDZ 3D display technology is integrated with the LCD panel, which actively syncs with the left and right eye images for full resolutionhigh definition 3D video. Samsung is currently working on RDZ compatible panels for a new range of HDTVs.
Press Release:
RealD and Samsung LCD Jointly Develop New LCD Based RDZ™ 3D Display Technology
Full Resolution 3D Video with No Reduction of 2D Image Quality
Compatible with the Same 3D Eyewear Used in RealD 3D-Equipped Theatres Around the World
LOS ANGELES, USA and SEOUL, SOUTH KOREA (January 4, 2011) – RealD Inc. (NYSE: RLD), a leading global licensor of 3D technologies for cinema, consumer electronics and professional applications, and Samsung Electronics LCD Business announced today that the companies are jointly developing a new 3D display technology called RDZ™ that offers full resolution high definition 3D video and is compatible with the same 3D eyewear used in RealD 3D-equipped motion picture theatres around the world. Unlike patterned retarder based 3D display technologies that cut resolution in half or diminish brightness, RDZ 3D display technology delivers full resolution high definition 3D images by adopting active shutter technology on the display. Based on RealD technology used in many of the world’s 3D-equipped motion picture theatres today, RDZ displays are also 2D compatible, resulting in no reduction of image quality in 2D mode.
RealD and Samsung LCD Business will be demonstrating RDZ 3D displays at CES in Las Vegas, January 6-9, 2011.
“RealD is focused on delivering a premium 3D experience on screens of all sizes, from motion picture theatres to consumer electronics, and we look forward to working with Samsung LCD to develop this new 3D display technology,” said Bob Mayson, President of Consumer Electronics at RealD. “Patterned-retarder based 3D TV’s today reduce 3D video resolution by half for compatibility with passive 3D eyewear. Conversely, RDZ 3D displays deliver a full resolution high definition 3D experience through an active switching LCD panel that can be viewed with the same eyewear used in RealD-equipped theatres and do not compromise 2D image quality.”
Seonki Kim, Master of R&D at Samsung Electronics LCD Business, said “We believe all displays should have the same high resolution video and free viewing angles both in 2D and 3D. LCD based RDZ 3D displays will offer consumers the choice of eyewear technologieswithout compromising image quality, which only active sync 3D technology can do.”
Samsung LCD is developing displays based on RealD’s proprietary RDZ 3D technology, which adopts characteristics from the company’s Cinema System utilized in motion picture theatres around the world. The LCD based RDZ 3D display technology is integrated on the LCD panel and actively syncs with the left and right eye images for full resolution high definition 3D video.
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FROM REALD website
RDZ 3D technology adopts
characteristics from RealD’s Cinema
System utilized in motion picture
theatres around the world.
The LCD based RDZ 3D
display technology is
integrated with the
panel and syncs with
the image stream to
circularly polarize left and
right eye images for full
resolution high definition
3D video utilizing passive
3D eyewear.
