News Stories

Pulling the Dream Trigger with D3 senior producer Brian Etheridge

5.4.2011

[by www.n-sider.com] [Excerpt]

I have been waiting for the 3DS to get a game like Dream Trigger 3D. While I’m becoming a serious fan of 3D thanks to witnessing its effect in games like Super Monkey Ball 3D, nintendogs + cats, and Pilotwings Resort, the games themselves have really just been games we’ve already played before, just rendered in 3D—not a bad thing, but neither do they do much to make me really feel like the 3DS is being taken advantage of.

Against this backdrop, D3’s Dream Trigger caught my interest for two key reasons. First, it’s a game that is designed from the ground up to be played on the 3DS, building its dual screens right into the game design—and it sounds like a great challenge for those of us who really appreciated games that did the same for the venerable DS. Second, unlike other games that just render existing designs into 3D and call it a day, Dream Trigger’s dreamscapes and gameplay designs are built for the 3DS’ 3D display from the ground up, creating what sounds like it’ll tickle both the eyeballs with beauty and the brain with visual information to play with.

D3 sent over a short-but-sweet soundtrack sampler for the game’s electronic classical re-arrangements a few weeks ago; after giving it several listens, I took the opportunity to ask some questions about the title from their senior producer handling Dream Trigger, Brian Etheridge.

Read the full, lengthy story with many pictures here:  http://www.n-sider.com/contentview.php?contentid=4154&from=spill

Tele.ring announces Bast ND tariff, new 3D marketing campaign (Austria)

5.4.2011

 

[by wirelessfederation.com]

Tele.ring has unveiled a new marketing claim and the first 3D ad campaign in Austria. The 3D campaign will launch on 28 April and includes TV spots, billboards, city lights, printwork and POS activity.

Tele.ring stores will have free 3D glasses for customers to get the full benefits of the 3D ads. These will also be given away with May magazine editions. The campaign comes as Tele.ring launches a new tariff plan called ‘Bast ND’ for customers who make a lot of calls.

For US$12 per month, customers get 2,000 minutes to any network in Austria, plus 50 texts.

See the original story here:  http://wirelessfederation.com/news/72730-tele-ring-announces-bast-nd-tariff-new-3d-marketing-campaign-austria/

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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