News Stories

NAB: NVIDIA Releases Technology Enabling Websites to Stream Stereoscopic 3D Video

4.13.2011

[Press Release]

How-To-Guide and Microsoft Media Platform Player Framework Plug-In Allows Content Owners to Easily Distribute 3D Video via the Web.

NVIDIA today announced that it is making its industry-leading NVIDIA® 3D Vision™ video player technology available for free to Web developers, enabling them to easily build websites for streaming high-quality 3D video to 3D Vision-equipped PCs.

NVIDIA is the first company to deliver a 3D video plug-in for the Microsoft Media Platform (MMP) Player Frameworkv2.5 (F.K.A. Silverlight Media Framework) with support for active-shutter 3D glasses. The plug-in is based on the same technology that powers NVIDIA’s popular 3D Web community, www.3DVisionLive.com. The MPP Player Framework is open-source code that enables developers to quickly deploy robust, scalable, customizable media-player applications for the Web, based on Microsoft Silverlight and with full support for IIS Smooth Streaming and Microsoft PlayReady DRM.

“With NVIDIA’s new 3D video plug-in, developers can now take full advantage of the stereoscopic 3D video streaming support available in the latest version of Microsoft Media Platform Player Framework,” said David Sayed, senior product manager at Microsoft Corp. “Microsoft is delighted to work with NVIDIA to deliver exciting functionality and capabilities to help developers build the next wave of websites powered by the Microsoft Media Platform.”

NVIDIA is also releasing a how-to-guide outlining the key steps and additional components necessary for developers to integrate 3D streaming video capabilities into websites. The 3D video player plug-in and guide are available today atwww.3DVisionLive.com/apps.

NVIDIA is demoing the 3D Vision video player and other technologies this week at NAB (Booth #SL2728, South Hall), at the Las Vegas Convention Center, April 11-14, 2011.

“The Web is enabling an entirely new market for creating and delivering compelling, innovative 3D content,” said Jon Barad, senior business development manager at NVIDIA. “Our 3D Vision technology now makes it easy for web developers to integrate world-class stereo 3D video capabilities into all types of sites.”

See the original post here: http://pressroom.nvidia.com/easyir/customrel.do?easyirid=A0D622CE9F579F09&version=live&releasejsp=release_157&xhtml=true&prid=743389

NAB: Sony Intros 3D Cam, Details Tape Shortage

4.13.2011

 

[by P.J. Bednarski, TVNewsCheck]

At its NAB press conference promoting new products it will be introducing at the show, Sony Electronics first started with some more sober news: It won’t begin production of SR videotape again until early summer.

That was the word from Alex Shapiro, SVP, Sony Professional Solutions of America, who said the company “will manage needs” to provide existing tape so as to keep supply “as close to normal as possible.”

Sony’s plant that provides tape for its HDCAM-SR was heavily damaged in the Japan earthquake in March causing something of a worldwide shortage even as much of the tech world is moving away from tape to digital recording.

Before the presentation Sunday, Shapiro introduced several Japan-based executives attending the convention. Ordinarily, that wouldn’t seem very noteworthy but given the tragedy, the audience gave the men a warm greeting.

Several other tech companies have been asked by reporters if the earthquake will create manufacturing shortages for them. Mostly, it appears, the answer is no.

Otherwise, Sony made news with its introduction of a new 3D camera and Shapiro said the finals of this year’s Wimbledon tennis championships will be shot in 3D by Sony and screened live in theaters.

Sony touted other deals it with Major League Baseball teams, including the Houston Astros, Philadelphia Phillies and St. Louis Cardinals, to equip their sports complexes with the state-of-the-art HD cameras.

Sony is also teaming with Belo Corp. to rollout its XDNEWS production system to some of that chain’s stations, starting with flagship WFAA Dallas. And Gray Television is using  Sony’s HDXchange content management system at its KXII Sherman, Texas, and will put it into some of its other stations.

See the original post here: http://www.tvnewscheck.com/article/2011/04/11/50491/sony-intros-3d-cam-details-tape-shortage

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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