News Stories

MasterImage 3D Gets $15M From Samsung

[by SocalTech.com]

Hollywood-based MasterImage 3D, a developer of 3D technology tools, announced today that it has raised $15M in a strategic investment from Samsung Ventures. MasterImage said it is developing technology for auto-stereoscopic 3D displays and 3D content creation tools for mobile devices, along with 3D cinema products. The firm’s technology is used to create glasses-free 3D for mobile.

See the original announcement here: http://www.socaltech.com/masterimage_3d_gets___m_from_samsung/s-0034624.html

AT&T announces the LG Thrill 4G; glasses-free 3D comes to cellphones

[by Peter Smith, who writes about personal technology for ITworld]

Next Sunday is US launch day for Nintendo’s new handheld gaming system, the 3DS. Although the 3DS brings several new features to the table, the big draw is the hands-free 3D graphics and cameras. You can play games in 3D as well as take and view pictures and video in 3D.

The press (though not me…what’s up with that, Nintendo!?) has had their hands on the 3DS for a few days now and reviews seem generally favorable (CNETIGNEngadget), with a somewhat short battery life (3-5 hours while playing in 3D) seeming to be the biggest knock against the new system.

To me, the biggest drawback to the 3DS is that it’s a handheld gaming system. Frankly my days of carrying one device to make calls with, one device to listen to music on, and one device for on-the-go-gaming are behind me. I want to do all of that stuff on my phone. And yet I’m intrigued by the idea of glasses-free 3D.

Lucky for me, the LG Optimus 3G Android 2.2 phone is coming to AT&T, branded as the LG Thrill 4G. The Thrill has a 1 Ghz TI OMAP 4430 dual-core processor, a 4.3″ screen and twin 5 megapixel cameras capable of capturing 3D video at 720P, or 2D video at 1080P. It’ll be easy to share your 2D content via either an HDMI-out port, or wirelessly via DLNA (it sounds like you can output 3D content to a 3D TV via HDMI but that isn’t confirmed yet). The phone will come with both the standard Android Market and a dedicated “LG 3D Space” app which will showcase 3D games and videos.

A price hasn’t been mentioned nor is the launch anything firmer than “in the coming months.” Nor is there any indication of how the 3D will be controlled. The Nintendo 3DS has a ‘3D slider’ that lets you control how powerful the 3D effect is. The Thrill has a “3D button” but whether this turns the 3D effect on and off, or whether it’s just a dedicated button to expose 3D content on the phone, isn’t completely clear. I suspect it’s a 3D on/off switch, though.

Yeah, we’ve still got lots of questions we need answered. In the meantime TechRadar did a review of an LG Optimus 3D, the phone the Thrill is based on. TR didn’t have a final build of the phone but the review can give you a feel for what we’ll be getting when the Thrill 4G launches on AT&T sometime “in the coming months.”

This won’t be the last 3D-enabled phone to be announced this week. Should Nintendo be worried?

See the original story here: http://www.itworld.com/mobile-wireless/140971/att-announces-lg-thrill-4g-glasses-free-3d-comes-cellphones

 

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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