News Stories

New IMAX Film “Arabia 3D” Opens at Smithsonian

A look at the history and modern culture of Saudi Arabia, Arabia 3D has opened at the Smithsonian Natural History Museum. Filmed in stunning 3D IMAX, the film explores a nation which the filmmakers felt may be often misunderstood by Westerners in vivid detail. The first major international film to ever be shot entirely in Saudi Arabia, this production comes from the team that previously made such popular IMAX movies as To Fly – the first-ever IMAX which has been showing at the Smithsonian since its 1976 release – and Everest – the most-viewed IMAX to date.

Though the subject matter might initially seem less compellingly visual than an ascent up Mount Everest, the medium is put well to use. The camera soars over vast deserts and modern, glittering cities and deep below the Red Sea. Camels and coral appear convincingly dimensional just in front of the viewer’s eyes. Most stunning, though, is the footage of pilgrims at the Hajj. Taken from close within and from far, far above, the viewer gets a visceral sense of the intensity of the single largest annual gathering of humanity in the world.

Arabia is a continuation of a collaboration between the anthropology staff of the National Museum of Natural History and the National Museum of Saudi Arabia, which has previously resulted in a joint exhibition presented in English and Arabic in both countries. The film crew received academic and historical advising from popular British author and historian Robert Lacey who wrote the influential The Kingdom in 1979, which was recently recently followed-up by Inside the Kingdom. Dame Helen Mirren provides the film’s narration – a choice the film’s producers made very intentionally, feeling that, with many viewer’s conceptions of the treatment of women throughout the region, a very pleasant, English, female voice would be an appealing choice and set people more at ease.

The role of women in Saudi life is itself the focus of much of the last segment of the 45 minute film. The female activist and poet Nimah Nawwab is prominently featured, in what is a generally very positive portrayal. The film offers some light criticism of the culture’s treatment of women, but focuses instead on the considerable gains made within recent years in women’s autonomy, and, particularly access to higher education, with a nod at continued efforts toward gender equality.

It is this light, positive brush with which the Kingdom is painted throughout that most likely to leave some viewers uncomfortable with the film. Particularly in an over-long portion dedicated to the new Alfaisal University, the movie can take on an air more of tourist center promotional film (albeit one with extraordinarily high production values) rather than serious documentary. That said, as a piece primarily intended to be shown to school-children, it would seem to achieve its goals of counteracting negative stereotypes that the children might have been fed by today’s media or yesterday’s Eurocentric tellings of world history.

Besides, one may recall To Fly! being pretty soft on Big Hot Air Balloon, too.

By Brittany10:00 am March 4th, 2011

See the original story here: http://www.welovedc.com/2011/03/04/new-imax-film-arabia-3d-opens-at-smithsonian/

 

Film buffs and video game junkies could be surprised by how media look on the Nintentdo 3DS and 3D-equipped mobile phones.

(Philip Lelyveld comment: Jukka Hakkinen is a friend of the ETC 3D Lab)

Viewing 3D movies on small screens could lead to radically different perceptions of relative depth when compared to seeing them in the theater or on a television, conclude Nokia engineers.

In a paper published in the Proceedings of Stereoscopic Displays and ApplicationsJukka Hakkinen and colleagues tested three short animations on viewers. What they discovered is a direct consequence of how we perceive depth and how it is recorded via dual cameras when creating 3D films: the closer you are to a display and the smaller it is, the greater the perceived difference of depth of features in a scene.

This effect was not seen when viewers were shown the same animations on a television or in a cinema, at viewing distances typical for those formats. The effect comes about because 3D is generated via two different cameras (or camera views, in the case of digital effects): When viewing a 3D movie, the user’s eyes are effectively the same distance apart as the cameras used to shoot a scene, other enhancements notwithstanding.

This enhances the effect of 3D at short viewing distances and is lessened for greater viewing distances. In addition, the researchers discovered that effects that went beyond one degree of visual angle simply weren’t perceived at all on television or in a cinema, for reasons that aren’t entirely clear.

The researchers note that those creating 3D media must therefore take into account the various viewing distances and screen sizes at which that media might be viewed, and limit the depth effects they’re trying to generate so that they are acceptable in all contexts. An alternate solution would be to re-master — perhaps even dynamically, in the case of video games — a 3D scene so that it looks best on whatever size screen it’s viewed.

The bottom line is that viewing a 3D movie on a Nintendo DS might be a very different experience than seeing it on a television or in a movie theater. Whether or not that experience is better or worse will depend on the film — it’s going to be interesting to see how users perceive individual works once they are available on both smaller devices 3D televisions.

CHRISTOPHER MIMS 03/04/2011

See the original story here: http://www.technologyreview.com/blog/mimssbits/26471/?p1=A5

 

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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