News Stories

Bob Lambert appointed Chairman Emeritus and special advisor to the board of ETC

LOS ANGELES (September 21, 2010) –The Entertainment Technology Center at University of Southern California (ETC@USC) has appointed Bob Lambert as ETC Chairman Emeritus and Special Advisor to the Board.   The Entertainment Technology Center is a multi-industry consortium pioneering new initiatives in the consumer and professional realms.  Engaged and active with ETC’s board for the past decade, among other roles Bob served terms as ETC Board chairman and as CEO pro tem, while also serving as Senior Vice President, Worldwide Technology Strategy for The Walt Disney Company.

“Bob is a visionary for our industry, and an exceptional supporter and driver of inter-industry projects and of USC’s efforts in entertainment and technology,” Cited ETC CEO and executive director David Wertheimer.   The ETC Board and I are delighted to have his continued involvement and support.”

Bob serves on several for-profit and non-profit boards of directors.  In addition to being a veteran of twenty-five years as a senior executive of The Walt Disney Company, he has advised MPAA, MovieLabs, DCI LLC, AFI, and other organizations and technology start-ups.  He will continue efforts on new ETC initiatives and sponsorships, working with Wertheimer.

Press Release
For more information contact:
Shana Starr / Tiffany Massey
LFPR (for ETC@USC)
949.502.7750 x 209/218
shanas@lf-pr.com
/ tiffanym@lf-pr.com

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MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

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