[Philip Lelyveld comment: The ETC has a 3DFusion display. Let me know if you would like me to ask for this video for viewing during your next visit to the Consumer 3D Experience Lab.]
[3D Roundabout]
In the spring of 2011, Macy’s management approached us after having read about our successful installation of glasses-free 3DTV at the Mirage casino in Las Vegas for the Cirque du Soleil. Our original intent was to interest them in installing some of our screens throughout their flagship store in New York City. …
Implementation
Spaeth Design did the original storyboarding, with 3DFusion providing guidelines and production consulting, and Spaeth artists did the original 3DStudioMax 11 animation. At that point, 3DFusion Content Services took over. The animation was significantly refined to emphasise 3D effects that would result in a more impactful presentation on the 3DFusion video wall. Once finished, 3DFusion used its 3DSMax11 Plug-in to convert it to the appropriate format for glasses-free display. The content resolution was then upscaled to be shown on the 132″ 9-panel video wall. …
Challenges …
Experience from the project
This project proved to be very educational. While the display is up and running and is being very well received, we are continuing our efforts to modify the loop and have already installed a second version which further accentuates the 3D. …
We have begun surveying the crowds viewing our window, and the results, based on over 150 interviews to date, are very positive. 88% of respondents enjoyed viewing the 3D glasses-free display, and 92% expressed a strong interest in seeing more glasses-free 3D.
Read the full story here: http://3droundabout.com/2011/12/5745/case-study-3dfusion-and-macys-christmas-window-132-inch-3d-glasses-free-display.html