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What Verizon iPhone users can expect

“The new iPhone will at a minimum have the same features offered on a GSM version of the iPhone,” said David Wertheimer, CEO and executive director of the Entertainment Technology Center at USC, a nonprofit consortium funded by Hollywood studios and a variety technology companies. “Customers will expect it to be in parity with what is offered by AT&T and other GSM carriers.”

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GameCulture interview with Bryan about iPad for gaming

Ever since Steve Jobs unveiled the new Apple iPad in San Francisco, the tech world has been buzzing about the multimedia potential of the new tablet device. During the presentation at the press event, videogames from EA Mobile and Gameloft were showcased. But what will the iPad really mean for the gaming industry? Bryan Gonzalez, technical project specialist at the Entertainment Technology Center @ USC (ETC), took some time to discuss the implication for gamers and game developers in this exclusive interview.

For those not familiar with ETC, it’s an organization within the University of Southern California School of Cinematic Arts that explore the impact of new technology on all aspects of the entertainment industry. Founded with the help of George Lucas in 1993, ETC is sponsored by Hollywood studios like Disney, Sony Pictures Entertainment, Warner Bros., Paramount and Twentieth Century Fox. Gonzalez specializes in videogames at ETC.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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