News Stories

GameCulture interview with Bryan about iPad for gaming

Ever since Steve Jobs unveiled the new Apple iPad in San Francisco, the tech world has been buzzing about the multimedia potential of the new tablet device. During the presentation at the press event, videogames from EA Mobile and Gameloft were showcased. But what will the iPad really mean for the gaming industry? Bryan Gonzalez, technical project specialist at the Entertainment Technology Center @ USC (ETC), took some time to discuss the implication for gamers and game developers in this exclusive interview.

For those not familiar with ETC, it’s an organization within the University of Southern California School of Cinematic Arts that explore the impact of new technology on all aspects of the entertainment industry. Founded with the help of George Lucas in 1993, ETC is sponsored by Hollywood studios like Disney, Sony Pictures Entertainment, Warner Bros., Paramount and Twentieth Century Fox. Gonzalez specializes in videogames at ETC.

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MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)