[India Info Line]
Reliance MediaWorks Ltd., India’s fastest growing film and entertainment services company and a member of the Reliance group now offers 3D Conversion services to Indian advertisers.
The first advertisements to be converted into 3D by Reliance MediaWorks is for Reliance Netconnect’s ‘It’s Fast. Are You?‘ campaign, which includes 3 action-packed films that feature a flaming car, an elephant chase and a charging train. The films were scripted and shot by Grey India keeping the 3D format into consideration and would be screened across BIG Cinemas from 26th August. …
Reliance MediaWorks currently operates one of the largest Stereoscopic 2D to 3D Conversion services facilities in India at Navi Mumbai and has a dedicated team of 400 artists. …
Commenting on the development, Anil Arjun, CEO of Reliance MediaWorks said, “There are over 230 3D cinema screens in India and they offer an engaged and seated audience with a leisure mindset. By using our hi-end 3D conversion services, advertisers can offer an immersive, fun and innovative experience to this captured audience, which will help strengthen the brand recall. With technology advancements in 3D televisions, in the near future we will also witness 3D advertising reaching home entertainment.” …
Read the full story here: http://www.indiainfoline.com/Markets/News/Reliance-MediaWorks-offers-3D-conversion-services-to-Indian-advertisers/5230545782