News Stories

LG unveils world’s first 3D game conversion engine for smartphones

[Android Community . com]

…  The new 3D converter will be released in the first Maintenance Release (MR) for the Optimus 3D that will land starting in October. …

The smartphone user will get to play existing 2D games in 3D at no charge. The games will be able to be switched back to 2D simply by turning off the converter. The converter will automatically scan the 2D games that are launched to see if they are on the list of 2D titles optimized for 3D conversion. If it is on the optimized list it will be converted. The conversion engine will be shown off at IFA 2011.

See the full story here: http://androidcommunity.com/lg-unveils-worlds-first-3d-game-conversion-engine-for-smartphones-20110829/

Reliance MediaWorks offers 3D conversion services to Indian advertisers

[India Info Line]

Reliance MediaWorks Ltd., India’s fastest growing film and entertainment services company and a member of the Reliance group now offers 3D Conversion services to Indian advertisers.

 

The first advertisements to be converted into 3D by Reliance MediaWorks is for Reliance Netconnect’s ‘It’s Fast. Are You?‘ campaign, which includes 3 action-packed films that feature a flaming car, an elephant chase and a charging train. The films were scripted and shot by Grey India keeping the 3D format into consideration and would be screened across BIG Cinemas from 26th August.  …

Reliance MediaWorks currently operates one of the largest Stereoscopic 2D to 3D Conversion services facilities in India at Navi Mumbai and has a dedicated team of 400 artists.  …

Commenting on the development, Anil Arjun, CEO of Reliance MediaWorks said, “There are over 230 3D cinema screens in India and they offer an engaged and seated audience with a leisure mindset. By using our hi-end 3D conversion services, advertisers can offer an immersive, fun and innovative experience to this captured audience, which will help strengthen the brand recall. With technology advancements in 3D televisions, in the near future we will also witness 3D advertising reaching home entertainment.”  …

Read the full story here: http://www.indiainfoline.com/Markets/News/Reliance-MediaWorks-offers-3D-conversion-services-to-Indian-advertisers/5230545782

 

 

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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