News Stories

4th Annual 3D Film Festival coming to Los Angeles (Sept. 22-25, 2011)

9.16.2011

[Examiner (Los Angeles)]

The Fourth Annual 3D Film & Music Festival (3DFF) will take place at various locations near Sunset and Vine in Hollywood.   “The four day festival will host 3D Films, a 3D Fashion Show, 3D Stand Up Comedy, and 3D Music concerts in addition to a few surprises,” announced Christopher Crescitelli, the Festival’s Director with the opening night on Thursday September 22nd 2011 at one of LA’s hottest nightclubs, the Avalon Hollywood featuring live performances by Golden State Band and Alyssa Suede who will also be debuting her new 3D music video.  The 3D Film Festival will open with a screening of Warner Bros. and Alcon Entertainment’s “Dolphin Tale,”  …

The 3DFF will showcase more than sixty films including documentaries, shorts, indie features, studio features and sneak peaks. The 3DFF Red Carpet Showcase will include the Los Angeles premiere of nature documentary “Ocean Voyages 3D” featuring Oscar, Golden Globe and Emmy Award winning actress Meryl Streep who tells the story of the relationship of a humpback mother and her calf.  …

There will be plenty of activities at the film festival for adults and children of all ages many of which are free and open to the public. For more information including a program guide, click here.

See the full story here: http://www.examiner.com/film-institute-in-los-angeles/2nd-annual-3d-film-festival-coming-to-los-angeles

Dramatically Expanded Exhibits Area Highlights Co-Located 4th Annual 3D Entertainment Summit(R) and LA Mobile Entertainment Summit(R) Held September 20-22 at Hollywood & Highland

9.15.2011

[Press Release]

…

The Entertainment Technology Showcase(TM), featuring over 60 tabletop exhibits showcasing the latest in technology across the 3D entertainment, 3D gaming and mobile entertainment ecosystems, will serve as “power-networking central” for the three Summits, affording an opportunity for personal face-to-face meetings unmatched in large horizontal industry events. The 3D Entertainment Summit(R)’s opening reception, sponsored by MasterImage, and all networking breaks, will be held in the Entertainment Technology Showcase(TM), whose centerpiece will be the ESPN 3D Sports Lounge hosted by Title Sponsor ESPN 3D. In addition, the 3D Entertainment Lounge(TM) will provide attendees the opportunity to see live demonstrations and test drive the latest game-changing 3D and mobile technologies. Participants in the Entertainment Lounge include LG Cinema 3D; Ortsbo, featuring live demonstrations of its language translation application; NVIDIA; Samsung, and other key supporters of the event.

…

This year sees an unprecedented number of first time Entertainment Technology Showcase(TM) participants. On the 3D Entertainment Summit(R) side, exhibitors include 3D for All Ltd, 3DFusion Corporation, AZUNA LLC, Holografika Ltd., Hungarian Investment & Trade Agency (HITA), inDSP, Ipont International Ltd., Korea Creative Content Agency (KOCCA), LG Electronics USA Inc., Planar Systems Inc., Polaroid Eyewear (StyleMark Inc.), Prime Focus, Severtson Screens, and VEFXi (VideoEFX Corporation).

The list of first time mobile summit exhibitors includes Blue Calypso, BluFocus Inc., Celtra, GET IT Mobile, Inc., MEF North America, Mobile Messaging Solutions (MMS), Poynt Corporation, Screenreach Interactive, this Moment Inc., Trilibis Mobile and YuMe.

…

Read the full story here: http://www.marketwatch.com/story/dramatically-expanded-exhibits-area-highlights-co-located-4th-annual-3d-entertainment-summitr-and-la-mobile-entertainment-summitr-held-september-20-22-at-hollywood-highland-2011-09-15

 

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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