News Stories

Digital Cinema Society – 3D Documentary Proposal

[email distribution]

Dear Friend of 3DCS,

As you are probably aware, the Digital Cinema Society is currently in the planning stages for the production of a documentary on the subject of 3D.  Here is a link to an on-line proposal to remind you what we have in mind:

Digital Cinema Society – 3D Documentary Proposal
http://digitalcinemasociety.org/content.php?page=3DCS

As a funding vehicle, we are now planning to setup a campaign on Kickstarter, the Crowd Source Funding website.  If you’re unfamiliar, please check out: http://www.kickstarter.com/start

Please let me know if you would like to discuss how you might be involved; options range from offering matching funds or perhaps reward incentives for those who donate at certain levels.  For example, a donor who pledges $100 might receive a 3D BluRay disk of the documentary, and a donor of $200 might receive that prize, plus a 3D BluRay disk of a popular release, or some other product or service.  Moral support is also greatly appreciated.  We are definitely in brainstorming mode, and if you have any suggestions we would love to hear them.  We think this is an important educational effort and we don’t want to see it wither on the vine.  I look forward to hearing back from you soon.

With Sincere Thanks,
James Mathers

--
James Mathers
President and Co-founder
Digital Cinema Society
P.O. Box 1973
Studio City, CA  91614
Mathers@DigitalCinemaSociety.org
818-762-2214

[Below is the text from the website describing the project]

Today we stand at the crossroads of another motion picture technology evolution. With the phenomenal success of stereoscopic movies such as “Avatar,” Consumer Electronics manufacturers readying 3D capable home theater products, and the launch of several 3D channels, the momentum is building. However, there is again fear, confusion, and ignorance that threaten to stymie technological implementation while the proliferation of “Bad 3D” could stop the 3D revival dead in its tracks. 

While there is a tremendous thirst for 3D knowledge, there are those that would muddy the waters with self promotion and mercenary efforts to line their pockets at the expense of those who seek to learn. The Digital Cinema Society, on the other hand is a fully registered 501c nonprofit and the perfect vehicle to assist in the industry’s informed integration of 3D technology. With this in mind, we propose to again produce an educational documentary program, this time on the subject of 3D. We plan to also shoot the program with the latest in 3D technology, thus creating high quality stereo content that can be offered to the numerous new outlets including BluRay, broadcast, and via the internet. 

Among our membership, we have many pillars of the 3D community who have expressed interest in participating in our education initiatives including Josh Greer, Vince Pace, Steve Schklair, Lenny Lipton, and many, many more. We will bring the many diverse disciplines within the Entertainment Industry together to cover Aesthetics, Theory, Production, Editorial, Distribution, (both home and theatrical,) Gaming, and Exhibition. We will endeavor to objectively examine all solutions, services, and technologies without favoring any one brand, service, or format over another. 

The goal is to produce a documentary featuring interviews with top 3D Filmmakers and samples of their best stereo work. Many of these appeared in our original program and we expect them to be supportive of our latest efforts. These include such innovative Filmmakers as James Cameron, George Lucas, and Robert Rodriguez, but we would also hope to add new interviewees such as Peter Jackson, Martin Scorsese, Jeffrey Katzenberg, and Robert Zemeckis. 

Having previously produced such a program, we are aware of the magnitude of the undertaking, and are currently seeking sponsorship to cover costs. Please let us know of your interest in this opportunity. With your help, the Digital Cinema Society’s 3D documentary will be an effort we can all be proud to be associated with. I look forward to hearing back from you soon, and working together to educate the Entertainment Industry about Stereoscopic 3D. Please e-mail for more information: Mathers@DigitalCinemaSociety.org 

With Sincere Thanks, 
James Mathers, President 
The Digital Cinema Society

Warner Bros. Interactive Entertainment Launches Happy Feet Two — The Videogame

[Press Release]

Beat-Bumping Musical Score by Three-Time GRAMMY(R) Award-Winning Band Ozomatli Gets Families into the Penguin Groove

Warner Bros. Interactive Entertainment announces the launch of Happy Feet Two(TM) — The Videogame, a 3D musical adventure game for the entire family inspired by the whimsical Antarctic world of the upcoming animated film Happy Feet Two from Warner Bros. Pictures in association with Village Roadshow Productions. The game is available for Xbox 360(R) video game and entertainment system from Microsoft, PlayStation(R)3 computer entertainment system, Wii(TM), and Nintendo 3DS(TM) and Nintendo DS(TM) hand-held systems.

“Happy Feet Two — The Videogame brings the Antarctic world of the film to life with fun penguin dance showdowns, belly sliding races and cooperative puzzles,” said Samantha Ryan, Senior Vice President, Production and Development, Warner Bros. Interactive Entertainment. “Extending the film experience, kids and families can tap to the beat of the music to progress through their adventures using the game’s controller-based dance system.”

In the game, new dangers are threatening the penguin nation, and it’s going to take everyone’s favorite penguins, Mumble and Ramon, working — and dancing — together to save it from extinction. Players use each character’s dance moves to recruit penguins with unique abilities that help advance the adventure, stun opponents and enemies, as well as manipulate the environment around them to solve cooperative puzzles.

For the ultimate experience, players can dance their Antarctic adventure in 3D. The game is available in full 3D for the Nintendo 3DS. In the Xbox 360 and PlayStation versions, the game is made specifically for stereoscopic 3D TV sets with the ability to disable 3D functionality at any time. The Wii and Nintendo DS versions feature traditional 2D.

Plus, Happy Feet Two: Erik’s Adventure, a totally new, interactive gaming storybook experience is now available on the App Store for iPad(R), iPhone(R) and iPod(R) touch. The app is comprised of eight levels that follow the storyline of the movie and features a variety of fun mini-games that are sure to keep kids playing along.

All of the music in the games and the app is composed and performed by Ozomatli, the popular Los Angeles-based band whose music is a combination of hip-hop, salsa, dancehall, cumbia, samba, funk, merengue, Jamaican ragga, and Indian raga influences. They were joined by Robert Carranza, a Grammy-nominated mixer/engineer. The upbeat score, including a song with Benjamin “Lil’ P-Nut” Flores, an eight year-old rapper also featured in the movie, will appeal to kids and parents alike. Happy Feet Two – The Videogame – Original Soundtrack with twelve original songs is available today from WaterTower Music at all digital retailers and the CD is available at Amazon.com.

Happy Feet Two — The Videogame was developed for Playstation 3, Xbox 360 and Wii by KMM Games and for Nintendo 3DS and Nintendo DS by WayForward Technologies. Happy Feet Two: Erik’s Adventure was developed by Budge Studios in conjunction with WB Games Montreal.

Initial shipments of North America product as well as DS and Wii skus in Canada will include a Hollywood Movie Money certificate for $8.50 towards admission to see the film Happy Feet Two at participating theaters.

See the original press release here: http://www.marketwatch.com/story/warner-bros-interactive-entertainment-launches-happy-feet-two-the-videogame-2011-11-08

< PREVIOUS ARTICLES NEXT ARTICLES >

Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

Oops, something went wrong.