News Stories

Global Market Penetration Rate of 3D TVs to Hit 10% This Year

[Cens.com]

Based on shipment of around 6.6 display panels specifically for 3D TVs surveyed in the third quarter of this year, DisplaySearch, a market researcher, forecast that the global market penetration rate of 3D TVs may hit 10% at the end of 2011. 

DisplaySearch’s report indicates that the 3D TV panel shipment in the third quarter robustly grew by 27% from the second quarter to constitute a market penetration rate of 12%, with that of polarizer-based 3D and shutter models posting a 34% and 23% increase, respectively. 

Buoyed by downstream suppliers’ strong demand, the market researcher noted, 3D panel shipment is expected to surge further to 8.5 million units in the fourth quarter of this year, representing a 30% growth from a quarter earlier; and the annual shipment will total 21.5 million units to command 10% of total TV panel shipment at the end of the year. Of overall TV panel shipment, 4% will be polarizer-based models and 6% shutter models.  …

Read the full story here: http://news.cens.com/cens/html/en/news/news_inner_38563.html

Stereo-3D Smartphone Market Poised to Explode

[Studio Daily]

New Study Says Four Out of Five Handsets Will Have 3DCameras, Screens by 2015 Odds are good that you’ll be carrying a stereo-3D camera in your pocket within the next four years, according to a just-released study from graphics and multimedia consultancy Jon Peddie Research (JPR). The firm says 80 percent of smartphones will boast not just 3D screens, but 3D cameras.

What new features will you get when the iPhone finally goes 3D? Beyond the obvious 3D imaging capabilities and 3D gaming, a whole new world of gesture-based interaction and augmented-reality apps opens up. A phone with twin cameras mounted on the front and back could create a virtual version of the space around the handset and monitor movement — like what your fingers are doing — inside that space.

3D phones are just a tiny sliver of the market today, and JPR isn’t forecasting that to change much in 2012 or even 2013. But in 2014, the company’s projections show an explosion of 3D-enabled smartphones dominating the market. The company’s figures anticipate a fairly linear expansion of the smartphone market, with yearly shipments increasing steadily from 300 million units worldwide in 2010 to more than 750 million in 2016.  …

The full 2012 Mobile Devices and their Semiconductors Market Study is available for $3500.

For more information: www.jonpeddie.com

See the full post

here: http://www.studiodaily.com/main/news/headlines/Stereo-3D-Smartphone-Market-Poised-to-Explode_13567.html

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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