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Secure Clouds / Cloud 2015 initiative

As technology unleashes more options, the concept of cloud computing and data storage becomes more interwoven with the lives of consumers, the work of businesses, even the functioning of governments. Along with this revolution, of course, has come the issue of security, and this topic is one of huge interest in the technology sector, so much so that various organizations, companies, committees, and consortiums are hotly studying these issues and debating various options at an almost fever pitch. The non-profit Cloud Security Alliance, for example, has been examining various architectures and researching potential standards since 2008. Now, Intel and several technology partners have launched a new initiative called Cloud 2015 with an agenda to make cloud computing more interoperable and simple while assuring maximum security at the same time. Among their goals is a plan to pursue what they are calling a “federated” cloud that would allow organizations or groups to share data across different internal and external clouds, and an automated network to allow the secure movement of applications and resources in a more energy-efficient way inside data centers, and also PC- and mobile-device connected clouds that are programmed to know their users preferences, applications, and command structure. Read more about the initiative here.

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http://newsroom.intel.com/community/intel_newsroom/blog/2010/10/27/intel-other-top-companies-unveil-new-cloud-mission-open-data-centers

Intel, Other Top Companies Unveil New Cloud Mission: Open Data Centers

NEWS HIGHLIGHTS

Intel outlined three key elements to its “Cloud 2015” vision: a world of interoperable “federated” clouds; “automated” movement of software applications and resources; and PC and device-savvy “client-aware” clouds that know what processing should take place in the cloud or on your laptop, smartphone or other device.

Intel helped create the Open Data Center Alliance of more than 70 top global businesses unified by Intel that will create a roadmap to drive interoperability, flexibility and industry standards for the cloud and next generation data centers. The Open Data Center Alliance represents more than $50 billion in annual IT investment.

Intel unveiled Intel® Cloud Builders, featuring 20 of the world’s leading hardware and software makers who will commit resources to spur innovation and make clouds easier to deploy, use and share.

Intel® Xeon® processors, already found in about nine out of 10 servers, include features such as smart energy efficiency, Intel® Virtualization Technology and Intel® Trusted Execution Technology that are perfectly suited for cloud computing.

SANTA CLARA, Calif., Oct. 27, 2010 – Intel Corporation today unveiled several new initiatives under its “Cloud 2015” vision aimed at making cloud-based Internet computing more interoperable, secure and simplified.

Intel’s Cloud 2015 vision has three key elements: a “federated” cloud that allows enterprises to share data across internal and external clouds; an “automated” network that automatically allows the secure movement of applications and resources to significantly improve energy efficiency in data centers; and PC and device-savvy “client-aware” clouds that know what types of applications, commands and processing should take place in the cloud or on your laptop, smartphone or other device – thus taking a user and specific device’s unique features into account to fully optimize an online experience.

Intel will support these goals by creating software and building new capabilities into Intel® Xeon® processors, which include features such as Intel® Virtualization Technology (Intel® VT) and Intel® Trusted Execution Technology (Intel® TXT) that form the basis of cloud computing today.

Open Data Center Alliance

As a step toward Cloud 2015, Intel helped create the Open Data Center Alliance, a coalition of more than 70 leading businesses that together represent more than $50 billion in annual IT investment and that have cloud research or projects underway. Alliance Steering Committee members include BMW*, China Life*, Deutsche Bank*, J.P. Morgan Chase*, Lockheed Martin*, Marriott International, Inc.*, National Australia Bank*, Shell*, Terremark* and UBS*.The alliance will lay out future hardware and software requirements that lead to more open and interoperable cloud and data center solutions. Intel plays a unique advisory role within the alliance, whose initial membership is focused on end user companies rather than technology providers.

Intel embraces the Open Data Center Alliance’s vision and goals and plans to deliver products and solutions consistent with these goals. Intel will work with its hardware and software partners, engaging the industry to innovate on open standards, delivering a faster ramp to the next stage of the Internet, and delivering an open, interoperable and secure cloud that will empower the next generation of business, movies, gaming, music, social media and other yet-to-be-invented Web services.

“The industry has an opportunity to accelerate the potential of cloud computing, delivering even better industry economics through this transformation,” said Kirk Skaugen, vice president and general manager, Intel Data Center Group. “With the Open Data Center Alliance we now have the world’s top businesses focused and actively engaged with Intel and the high-tech industry, accelerating solutions to the cloud’s key challenges. The server industry has gone through an amazing transformation since the Intel Pentium® Pro’s introduction in 1995; our goal is to ensure that cloud computing continues to deliver breakthrough economics based on the same fundamental principle —innovation on open, interoperable standards.”

Intel Cloud Builders

The goal of the Intel® Cloud Builders program is to provide a path to the Cloud 2015 vision. Intel announced a significant expansion of this program that brings together leading system and software solution partners to provide proven cloud building recipes and practical guidance on how to deploy, maintain and optimize a cloud infrastructure.

While the alliance will determine future requirements for cloud infrastructure, the Intel Cloud Builders program will help bring these requirements to life with full solutions. The program now has a total of 20 reference architectures with several more on the horizon. It represents a community of the most critical providers of technology in the cloud, including Canonical*, Cisco*, Citrix*, Dell*, EMC*, Enomaly*, Eucalyptus Systems*, Gproxy*, HP*, IBM*, Intel, Joyent*, Microsoft*, NetApp*, NetSuite*, Novell*, Parallels*, Red Hat*, Univa* and VMware*.

EBU publishes new MXF timecode recommendation

The EBU Strategic Programme on the harmonisation and interoperability in file-based HDTV production (SP-HIPS) , has updated the EBU Recommendation on how to use timecode in Material Exchange Format (MXF) files. It is the first public deliverable from the Group.

Most important

MXF is the most important standard for file exchange between professional media organisations. To improve the interoperability of MXF products, end of 2009 the EBU HIPS-MXF Group was set up, led by Mr Christoph Nufer (IRT). Mr Nufer’s team started with updating the existing EBU R 122 “Material Exchange Format Timecode Implementation” recommendation, which was created in 2007. The new documentincludes, amongst others, information on handling 50/60 Hz timecode and timecode with new HDTV essence types.

More to follow

According to EBU Programme Manager Dr Hans Hoffmann, the MXF Group’s work addresses a key aspect of file-based HTV production: “This is one of the ‘lego blocks’ people need to get right, to be able to work with media files flawlessly. Other elements EBU work is focussing on includes acquisition [camera] metadata, new HDTV studio codecs, 1080p/50 and 3G SDI.”

The work of the HIPS-MXF Group now continues with specifying the recommended ways of carrying subtitling in MXF. The draft for this EBU Recommendation is far finished, and already available to participants in the MXF Group for review.

source: http://tech.ebu.ch/Jahia/site/tech/cache/offonce/news/ebu-publishes-new-mxf-timecode-recommend-18nov10

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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