News Stories

Hillcrest Labs Gets $5.5M for 3D Motion Control, Interactive TV )

[by Mark Hefflinger, www.dmwmedia.com]

Hillcrest Labs, a developer of motion-control technology and interactive television applications, has raised $5.5 million in a new round of equity funding, according to a filing with the Securities and Exchange Commission (SEC).

Six unnamed investors took part. The Rockville, Md.-based company, which last raised $25 million in a round that closed in 2008, counts New Enterprise Associates (NEA), AllianceBernstein, Columbia Capital and Grotech Capital Group among its backers.

Hillcrest’s creations include the Kylo browser, a free desktop web browser for TV, and the Loop pointer, an in-air mouse for television that lets users navigate the web or their home media content by flicking their wrist.

The company also licenses its motion control technology, called Freespace, for use in electronics products such as remote controls, computer peripherals, game controllers, mobile handsets and virtual reality systems.

Licensees include LG Electronics, Logitech, and Sony Computer Entertainment.

See the original post here: http://www.dmwmedia.com/news/2011/04/13/hillcrest-labs-gets-55m-motion-control-interactive-tv

PETER JACKSON EASING 3D EYESTRAIN FOR THE HOBBIT? (48 FPS)

[by Martin Anderson and Calvin Peat, Shadowlocked.com]

We’ve written a fair bit about the health issues of watching 3D movies. No, you’re not going to go blind, likely as not, but you might be one of the many who suffer splitting headaches or even not be able to participate in the 3D magic at all. Now Peter Jackson is determined to spare us any more cranial collapses by shooting the Hobbit cycle at 48 frames per second, bucking 90 years of filming and projecting tradition at only half that speed.

As Jackson himself observes, shooting higher than 24fps not only provides a smoother and more ‘blended’ mix of (more) frames, but has already been in commercial usage via the 60fps ShowScan format developed by VFX wizard Douglas Trumbull in the late 1970s, and which was used in Universal’s Back To The Future theme-park ride in Florida, amongst other venues.

Shooting at 24fps is one thing, but until now the need to project at that rate would likely have called for a complete refit of the world’s projection systems, a stumbling-block overcome by the increasing use of digital projectors.

“Now that the world’s cinemas are moving towards digital projection, and many films are being shot with digital cameras, increasing the frame rate becomes much easier. Most of the new digital projectors are capable of projecting at 48 fps, with only the digital servers needing some firmware upgrades. We tested both 48 fps and 60 fps. The difference between those speeds is almost impossible to detect, but the increase in quality over 24 fps is significant. ”

Presumably prints of The Hobbit which are destined for cinemas which cannot project at 48fps will be downsampled from the higher-rate versions, though Jackson himself admits that this is no minor matter as regards the distribution and marketing of the film.

“…while it’s predicted that there may be over 10,000 screens capable of projecting THE HOBBIT at 48 fps by our release date in Dec, 2012, we don’t yet know what the reality will be. It is a situation we will all be monitoring carefully.”

While this seems to be an effort to smooth out the rough edges of the 3D movie experience, the interesting possibility here is the wide-spread adoption of 48fps even in non-3D output. Only the relative few who have seen ShowScan and similar systems can really comment on the improvement in quality, but the theory of it is easy to understand and very promising.

Jackson himself augurs a few boos from the gallery from the ‘old school’, who were already busy criticising CGI and then 3D before this new-fangled 48fps came along…

“Film purists will criticize the lack of blur and strobing artifacts, but all of our crew–many of whom are film purists–are now converts. You get used to this new look very quickly and it becomes a much more lifelike and comfortable viewing experience. It’s similar to the moment when vinyl records were supplanted by digital CDs.There’s no doubt in my mind that we’re heading towards movies being shot and projected at higher frame rates.”

Blu-ray already operates at 60fps, and is therefore well-placed to benefit from the upgraded frame-count of The Hobbit, so at least, for once, this doesn’t appear to be a clandestine industry attempt to force another round of consumer re-buying.

See the original post here: http://www.shadowlocked.com/201104121721/news/peter-jackson-easing-3d-eyestrain-for-the-hobbit.html

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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