[Press Release]

How-To-Guide and Microsoft Media Platform Player Framework Plug-In Allows Content Owners to Easily Distribute 3D Video via the Web.

NVIDIA today announced that it is making its industry-leading NVIDIA® 3D Vision™ video player technology available for free to Web developers, enabling them to easily build websites for streaming high-quality 3D video to 3D Vision-equipped PCs.

NVIDIA is the first company to deliver a 3D video plug-in for the Microsoft Media Platform (MMP) Player Frameworkv2.5 (F.K.A. Silverlight Media Framework) with support for active-shutter 3D glasses. The plug-in is based on the same technology that powers NVIDIA’s popular 3D Web community, www.3DVisionLive.com. The MPP Player Framework is open-source code that enables developers to quickly deploy robust, scalable, customizable media-player applications for the Web, based on Microsoft Silverlight and with full support for IIS Smooth Streaming and Microsoft PlayReady DRM.

“With NVIDIA’s new 3D video plug-in, developers can now take full advantage of the stereoscopic 3D video streaming support available in the latest version of Microsoft Media Platform Player Framework,” said David Sayed, senior product manager at Microsoft Corp. “Microsoft is delighted to work with NVIDIA to deliver exciting functionality and capabilities to help developers build the next wave of websites powered by the Microsoft Media Platform.”

NVIDIA is also releasing a how-to-guide outlining the key steps and additional components necessary for developers to integrate 3D streaming video capabilities into websites. The 3D video player plug-in and guide are available today atwww.3DVisionLive.com/apps.

NVIDIA is demoing the 3D Vision video player and other technologies this week at NAB (Booth #SL2728, South Hall), at the Las Vegas Convention Center, April 11-14, 2011.

“The Web is enabling an entirely new market for creating and delivering compelling, innovative 3D content,” said Jon Barad, senior business development manager at NVIDIA. “Our 3D Vision technology now makes it easy for web developers to integrate world-class stereo 3D video capabilities into all types of sites.”

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[by Cristina Clapp, VIDEOGRAPHY]

3D expert Tim Dashwood feels the rush for content producers to implement stereoscopic 3D into their workflow has caused some companies to cut corners, resulting in a few “bad apples” spoiling the public’s perception of stereoscopic 3D in general.

“However,” he explains, “with the introduction of new technology — coupled with the appropriate education — content producers can focus more on the artistic side of 3D filmmaking, rather than overcoming the hurdles of pushing out content.”

Dashwood, whose company Dashwood Cinema Solutions, which offers both 3D technology and education, is exhibiting at the 3D Pavilion in the east end of the Central Hall. Along with fellow 3D Pavilion participants Stereo3D Unlimited, Qube Cinema, 21st Century 3D, emotion3D, and American Paper Optics, Dashwood Cinema Solutions develops tools for content professionals who create, manage and display 3D content.

The 3D Pavilion is presented in partnership with the 3D@Home Consortium, an organization dedicated to ensuring the best possible three-dimensional viewing experience for consumers in today’s entertainment market.

“Not all 3D is created equal,” says Jon Shapiro, 3D@Home member and co-founder of 3D gear manufacturer 3ality Digital. “Continued growth of a robust home market requires that consistently high-quality 3D content is available. We want to help educate the next generation of 3D stereographers, directors, producers, and technicians, as well as amateurs, and thus improve the consistency of 3D video overall.”

At the show, Dashwood Cinema Solutions is unveiling a new line of Mac-based stereoscopic 3D products that address gaps in 3D workflows.

“This includes the new Stereo3D CAT, Stereo3D Toolbox v.3.0, the Dashwood 3D chart from DSC Labs, and a variety of 3D utilities,” says Dashwood. “These products will remove the complexities of working in 3D and significantly reduce downtime during 3D production.”

Stereo3D Unlimited, a stereoscopic film, TV and game production company that also specializes in live-action stereoscopic 3D pre-visualization, is highlighting its recent projects within the Pavilion, while 21st Century 3D, a stereoscopic 3D motion picture production company, is showcasing its BX3 beamsplitter rig, and displaying footage from some of its recent 3D film and television projects.

Qube Cinema is presenting the new QubeMaster Xport plug-in for Final Cut Pro, reports Eric Bergez, director of sales and marketing at Qube Cinema.

“QubeMaster Xport works within FCP to master digital cinema packages [DCPs] from Final Cut compositions, including stereo 3D content,” said Bergez. “This puts digital cinema mastering into the hands of independent filmmakers. Stereo 3D is no longer just for the big studios — If you can shoot it in stereo, you can now create your own DCPs for film festivals and digital distribution.”

Qube Cinema will also present its Qube XP-D server, an economical and flexible system for review and quality control of digital cinema content.

Also in the 3D Pavilion, emotion3D will demo its software plug-ins, including its Stereoscopic Suite X1, developed to facilitate compositing material shot in 3D, editing the depth script, and finishing for different displays.

American Paper Optics, manufacturer of 3D glasses for TV, DVD, theatrical, Web and print viewing, will offer a wide range of options for 3D viewing.

See the original post here: http://www.nabshowdaily.com/2011/NABShowToday/118102