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Videos from vETC | The Grand Convergence 2019: Innovation & Integration Now Available

The Entertainment Technology Center at USC released videos from its latest series, “vETC  | The Grand Convergence 2019: Innovation and Integration,” on its YouTube Channel.  This 5th annual virtual conference, recording significant presentations of emerging technologies and their impact on the M&E industry, was held at 2 Los Angeles locations:  Technicolor Experience Center, August 27th, and the Google Spruce Goose Airship, August 28th.  The program’s areas of concentration include AI, machine learning, adaptive production, blockchain, immersive media, virtual beings, and streaming.  Panels and speakers presented concepts, workflows, business models, case studies.

For a list of the lineup, please go here.

Studio Technology Leaders Dinner 2019

Original article and reporting by Debra Kaufman, ETCentric.

The Entertainment Technology Center @ the University of Southern California held its 8th annual Studio Technology Leaders Dinner on June 26th, coinciding with the 26th anniversary of ETC’s founding. The event, underwritten by supporting sponsor Equinix and contributing sponsor WekaIO, honored industry leader Leon Silverman with the Bob Lambert Technology Leadership Award and featured a panel on some of the industry’s most pressing issues in “Media Fundamentals in Flex: Conflict, Chaos or Collaboration.”

Executive director & CEO Ken Williams (below) opened the night with an update on ETC’s recent work to tackle the industry’s “most interesting and vexing problems,” including the state of adaptive production, cloud-based post-production, blockchain technology for the media and entertainment industry, VR/AR, big data and analytics, machine learning/AI, smart cities, and the media and commerce opportunities of IoT. Williams also announced that ETC will launch another track on 5G enablement within the next year.

Williams then introduced and congratulated the incoming chairman of ETC’s executive board of directors, Universal Filmed Entertainment Group CTO Michael Wise. Wise leads the development and execution of a comprehensive technology strategy for Universal Pictures and is responsible for the day-to-day delivery of all technology initiatives and operations in support of the studio. He has been a member of the ETC’s executive board for the past four years.

“I’m honored to chair the ETC,” commented Wise (below), “and along with my fellow board members, I look forward to creating opportunities for our industry at a time when rapid advances in technology continue to drive unprecedented innovation in how we create and tell stories.”

Williams also took a moment to thank the outgoing chair and former CTO of 20th Century Fox Film Corporation, Hanno Basse, who has served as ETC’s executive board chair since December 2016.

Equinix chief executive Charles Meyers (below) also welcomed attendees, speaking on the transforming nature of digital media and industry. “The architecture of choice is emerging and it has a logical home — the digital edge,” he said. “Our value proposition is our global reach to 24 countries and 52 markets, and we’re proud to work with many of you. You make us better at what we do.”

Honoring this year’s Bob Lambert Technology Leadership Award recipient, Williams introduced Netflix director of post-production operations and creative services Leon Silverman (below), a 40+ year industry veteran who previously held important roles at Disney, LaserPacific, Eastman Kodak and Compact Video. He has been a leader of HPA, which honored him with its Lifetime Achievement Award; he has also won two Emmys and holds five patents. Paramount Pictures’ alum Garrett Smith, Disney/ABC Television Group’s Vince Roberts and HPA president Seth Hallen lauded Silverman.

“Thanks to all the people in this room and so many other people in my life who have mentored me, taught me, challenged me, supported me, especially my wife Suzanne, my partner and rock,” Silverman said, also acknowledging Dean Elizabeth Daley’s “visionary guidance, Ken [Williams’] leadership of the ETC and the continuity and smiling face of ETC, Edie Meadows.”

The event concluded with a panel (below) about industry issues included the following guests: Sony Pictures Entertainment senior vice president of technology Bill Baggelaar; Technicolor chief technology officer Bob Eicholz; Paramount Pictures executive vice president worldwide, technical operations Tony Guarino; Warner Bros. executive vice president, digital product, platform & strategy Justin Herz; Cisco chief technology officer, NDS, Hugo Latapie; Microsoft senior director, Azure M&D Mark Miller; Walt Disney Studios chief technology officer Jamie Voris; and Universal Filmed Entertainment Group chief technology officer Michael Wise.

Among the trends discussed was the growing impact of massive amounts of data, the use of game engines and virtual production were also cited as significant, demystifying technology to spark greater adoption, and transforming distribution models.

On the latter subject Williams concluded, “With so many platforms out there, it’s never been a better time to be a content producer. There’s a new level of creativity and activity in our industry. I have a lot of hope in this rising generation of content creators and new types of distribution.” Williams also reminded attendees: “Don’t forget you can take risks in a university setting and learn from both your successes and failures. The ETC represents a low-cost environment for fast prototyping and experimentation.  I encourage you to spend time with ETC — we can chip away at some of these problems together.”

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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