News Stories

ETC Executive Coffee with… (Video highlights)

The Entertainment Technology Center@USC produced a series of hour-long conversations with USC students and ETC member company executives for its Fall 2020 semester “ETC Executive Coffee with…”.  Executives from Universal Pictures, Verizon, Fox, Vubiquity, Equinix, and Dolby each hosted a session, (Universal Pictures hosted 2 sessions) with students from various USC schools including the School of Cinematic Arts, the Iovine & Young Academy, Marshall School of Business, Viterbi School of Engineering, and Annenberg School of Communication and Journalism discussing a wide range of topics like the future of entertainment, content creation and virtual production, advances of network technology and its impact on viewing habits, the future of streaming entertainment, TV consumption, marketing, advertising and revenue models, AI development and ethics, and production in the cloud.  The sessions were recorded, and edited highlight videos are now available for viewing at https://www.etcentric.org/executive-coffee-with/.  ETC plans to continue the series in the Spring 2021 semester.

ICYMI: ETC’s Digital Town Square Breaks Down “Ripple Effect” (COVID Case Study)

On November 19, the ETC’s Digital Town Square — Breaking Down “Ripple Effect”: A Case Study on COVID-19 Safety Protocols, Advanced Workflows and Virtual Production — held a 2 1/2 hour event, hosted by Equinix and the Entertainment Technology Center@USC. The webinar examined “Ripple Effect,” a recent live-action short produced by ETC that leveraged Safetyviz as well as remote and virtual production to improve safety in the return to media production. Moderated by ETC’s Erik Weaver, director of the Adaptive Production project, the webinar also included Greg Ciaccio, the film’s technical director, Kathryn Brillhart, EP & virtual production producer, among others.  If you missed this DTS or just want to watch again, the program, part 1 of a 2-part series, was recorded and is now available.  Use the passcode: *9vj!1K7

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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