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ETC Executive Coffee with… (Video highlights)

The Entertainment Technology Center@USC produced a series of hour-long conversations with USC students and ETC member company executives for its Fall 2020 semester “ETC Executive Coffee with…”.  Executives from Universal Pictures, Verizon, Fox, Vubiquity, Equinix, and Dolby each hosted a session, (Universal Pictures hosted 2 sessions) with students from various USC schools including the School of Cinematic Arts, the Iovine & Young Academy, Marshall School of Business, Viterbi School of Engineering, and Annenberg School of Communication and Journalism discussing a wide range of topics like the future of entertainment, content creation and virtual production, advances of network technology and its impact on viewing habits, the future of streaming entertainment, TV consumption, marketing, advertising and revenue models, AI development and ethics, and production in the cloud.  The sessions were recorded, and edited highlight videos are now available for viewing at https://www.etcentric.org/executive-coffee-with/.  ETC plans to continue the series in the Spring 2021 semester.

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  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

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