[Twice]
Deep discounts on TVs, laptops, Blu-ray Disc players and low-end tablets led to a banner Black Friday weekend for CE.
Adam Levin, CEO of Levin Consulting, estimated that weekend sales of consumer electronics were up between 8 percent and 10 percent from last year, based on his team’s on-site observations at a statistically significant 200-plus stores.
“We saw crowds buying CE at traffic levels that were easily the highest of the last five years,” he noted in a Black Friday recap for clients.
The reports were supported by The NPD Group, which found that CE enjoyed the largest share gain of any major product category on Black Friday. According to the market research firm’s Anatomy of Black Friday Study, CE share increased 23.8 percent the day after Thanksgiving, from a 19.7 share in 2010 to a 24.4 share this past Nov. 25. …
Levin also cited two Black Friday “surprises”: TV’s staying power and the resurgence of DVDs. “TV was strong all weekend long, starting with the doorbusters late Thursday night and extending into higher-end sets the rest of the weekend,” he observed. “Again, the focus was on value, not on technology — 3D was not the hot button.”
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Read the full story here: http://www.twice.com/article/477418-CE_Sales_Surged_Over_Black_Friday_Weekend.php