[Hollywood Reporter]
Alternative content will see growth and account for an estimated $315 million globally during 2012, projected IHS Screen Digest senior analyst for cinemaDavid Hancock, Monday at CinemaCon.
During an alternative content panel, stakeholders discussed potential opportunities in genres from sports to opera, and Brad LaDouceur, vp of alternative programming for Cineplex Entertainment, emphasized that “we truly believe live in 3D will be a game changer.” …
Sony and All England Lawn Tennis Club have a three-year partnership aimed at bringing Wimbledon to 3D-ready digital cinemas around the world. Live 3D coverage, in partnership with Wimbledon host broadcaster BBC, is also offered to broadcasters. … Sony is targeting at least 400 screens worldwide for the live finals….
Dan Diamond, senior vp, NCM Fathom Events, which had roughly 19,000 screens in its in-theater network, said, “We need to create diversity. Showing opera over and over again is not enough.”
Fathom broadcasts a 3D Metropolitan Opera series that resulted in nearly 900,000 tickets sold during its 2010-11 season.
Diamond reported that Fathom is also working with Hollywood studios to turn ”classic movie anniversaries into events.”
In sports, upcoming Fathom events including the Floyd Mayweather Jr. and Miguel Cotto fight, May 5 in Las Vegas. …
An estimated 75,000 digital cinema screens are now installed worldwide, with roughly 40,000 offering 3D capabilities. …
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