On Wednesday Cisco introduced its new content management platform Videoscape to address the needs of service providers looking to manage assets across the entire consumer experience. Utilizing Cisco’s expertise in cloud computing, network architecture and client services, Videoscape is an end-to-end solution that ties social networks, advertisers, content providers, unmanaged network/Internet and managed access networks into one cohesive system that allows service providers to seamlessly manage the consumer experience across multiple screens.

Cisco is touting Videoscape as an “open platform” and is working with several major service providers including Telstra, the largest provider of telephone, mobile DSL and cable Internet access in Australia, to enable next-generation video experiences.  This is a massive undertaking that, if successful, could enable a host of new business models and opportunities for content owners.

Cisco has obviously made a concerted effort to incorporate technologies from across its entire organization into the Videoscape platform.  This includes everything from content ingestion utilizing Cisco enabled IP networks, through delivery through cable networks using Cisco set-top boxes.  All of this is wrapped with management tools to track the flow of content, rights and payment.

(Cisco has an interesting online video that illustrates Videoscape.)