With the combined advent of 3DTVs headed to stores later this year, I do believe that 3D is here to stay, but I’m reluctant to agree with David Wertheimer, the director of the University of South California’s entertainment technology center when he says “It will quickly become the new norm. It’s no longer a gimmick, but an expectation.” Perhaps for big-budget blockbusters, but the technology still remains far too expensive for all the other movies.
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