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Consumer Electronics Show: USC group helps shape future of entertainment

USC’s Entertainment Technology Center for the last three years has sent a team of multimedia reporters to Las Vegas to highlight products of interest to companies such as Disney, Sony and 20th Century Fox. The goal is to deliver in-depth, real-time product analysis to executives’ desktops before the rest of the herd gets on board.

But don’t worry, members of the public also can log in to Flickr to see a lightweight version of the industrial reportage featuring photos of products that could in the future affect their entertainment viewing habits.  They can also view more information here.

The idea behind it, explained David Wertheimer, the CEO and Executive Director of USC’s Entertainment Technology Center, is “to help studios and technology companies who are interested in where entertainment is going, how it’s changing, and distill and deliver the information to executives and people at all levels of a company.”

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  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

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