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Cool Sh*t: New directions in advertising

[Creative Review – excerpt]

… Next, another online music project, this time for Robyn’s track Don’t F**king tell me what to do. Zoo Film Productions and Blip Boutique built a stereo 3D interactive video. The song’s lyrics are all about what’s killing the singer – fans could Tweet their own ideas about what’s killing them which were then incorporated into the video which changes on each viewing.

(Watch the video here – http://www.youtube.com/watch?v=WJD3MevTBgU&feature=player_embedded#! )

Read the full story here: http://www.creativereview.co.uk/cr-blog/2011/august/cool-sht-new-directions-in-advertising

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Cool Sh*t: New directions in advertising

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