[No Film School]

Earlier in the week I was able to watch the short filmLoom, directed by Luke Scott and produced by his father, Ridley Scott. The entire futuristic sci-fi film was shot on Epic in 3D, and it was being projected on RED’s (not new) Laser Projector and RED Ray. Both of those products were announced a long time ago but RED may finally release them this year. Unfortunately at the beginning of the week the projector was only displaying 2K 3D in each eye, but it’s actually capable of 4K in each eye. I went back later in the week to see if it had been fixed but they were still working on the system, so I imagine at some point it will be 100% working as it ships late this year (hopefully). But the real question is: can 3D make a comeback with RED’s projector? Will the lower cost be beneficial to the survival of independent theaters or will this projector not be adopted by theaters at all?

One of the big worries about 4K is that it is leaving independent theaters in the dust. They can’t afford the upgrade to digital even with the Virtual Print Fee. …

But a lot of people (me included) think that the RED 4K projector could be the saving grace for independent theaters. They could say goodbye to most Hollywood films and work directly with independent producers to show their films without the unnecessary cost of a DCP. If RED succeeds with their plans, they could create a new standard for digital projection – and since it can work with DCP, it can greatly reduce the cost and increase the quality of digital projection. But it hasn’t been released yet, and so this is all wishful thinking. What I can tell you is that the RED projector achieved something I never thought it could: it made me like 3D.

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See the full story here; http://nofilmschool.com/2012/04/red-projector-3d-indie-market-reactions-to-loom/