The 3D Entertainment Summit in association with Variety also announced that the Entertainment Technology Center at USC (ETC@USC) will serve as its Presenting Partner. ETC@USC will work with Bob Dowling on the conference content and will provide outreach to its leading edge industry constituents. The Entertainment Technology Center at USC is an organization within the USC School of Cinematic Arts and was founded with the help of George Lucas in 1993, with the goal of bringing technology and entertainment visionaries together to collaborate on the future of entertainment technology.
“A key focus for ETC@USC is our work to enable 3D to expand from the theatre into the home. As Presenting Partner of the 3D Entertainment Summit, we are able to bring what we hear from our Hollywood studio and large consumer electronics and technology sponsors, to help usher in the next generation of entertainment,” said David Wertheimer, CEO &executive director of the ETC@USC. “The 3D Entertainment Summit in association with Variety, presented by ETC@USC, is a unique opportunity for people to dig deeper into the creative and business opportunities for 3D.”
Lab program manager for ETC@USC’s 3D Content Lab Phil Levyveld added, “Participating in the effort to elevate the value of the conference is beautifully aligned with the goal of the Consumer 3D Experience Lab, which aims to accelerate the convergence of 3Dbased ideas, so that consumers looking for 3D content, products, and services will have a consistent, enjoyable purchasing and viewing experience.”
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