[DMW Media]
In September, in a first for both the mobile and the movie industry in the region, Nokia partnered with Ra.One to debut its NFC (Near Frequency Communication) capable smart phones in the Indian market on its new Symbian Belle operating system. To help educate consumers about the possibilities, NFC-tagged movie posters were posted in over 400 Nokia outlets and partner multiplexes. When people tapped them, they received music and other content from Ra.One.
Shah Rukh gave audiences their first look at the film using Twitter, and also established a dedicated Ra.One channel on YouTube with promotional content and extras, another first for the Indian film industry. He also has engaged in live video chat with global fans using the Google+ Plus Hangout feature in a promotional relationship.
Other elements in the massive promotional blitz include what is thought to be the first comic book based on an Indian movie, UTV Indiagames’ Ra.One Genesis, possibly the first social games from India, ….
Then there’s the major release videogame, … PlayStation 3 for the international market and PlayStation 2 for the Indian market. The release was supported by a gaming tournament on Oct. 14.
… The soundtrack, …
Read the full story here: http://www.dmwmedia.com/news/2011/10/25/digital-tentpole-ra-one-begins-global-domination-with-trailer