Dolby shipped more than 6,000 Dolby 3D Digital Cinema systems since November 2007
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Dolby Laboratories, Inc. (NYSE:DLB) announced today that major China-based cinema company Dadi Media Group (Dadi) recently ordered 600 Dolby® Digital Cinema systems, reinforcing Dolby’s leadership in digital cinema for the Greater China region. The orders include 600 Dolby Screen Servers (DSS200s) and 600 Dolby CP750 Digital Cinema Processors. Dadi plans to have these digital cinema systems installed by the end of 2011.
“We have three years of unique experience with digital cinema investment and operation in China’s domestic market. When we started working with Dolby in 2009, it allowed us to enhance our exhibition stability and offer our audience a new, immersing entertainment experience when watching movies,” said Liu Kaijun, General Manager, Cinema Investment, Dadi Media Group. “We have been impressed by the technical and service performance of the Dolby Digital Cinema system and with the Dolby team, which has given us the confidence for further cooperation. Dadi has ordered 600 Dolby Screen Servers and 600 Dolby CP750 Digital Cinema Processors to serve our rapid cinema deployment in China. We believe working with a leading global entertainment technology and product innovator like Dolby will reinforce Dadi’s overall partnerships in China and contribute to our presence in the market.”
“We thank Dadi for their continued confidence in Dolby and believe this collaboration is a major breakthrough for driving digital cinema adoption in China. Dolby is dedicated to assisting China’s cinema industry transition from analog to digital,” said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. “Since the debut of Dolby technology in cinema nearly 40 years ago, we have worked to constantly improve the entertainment experience of cinema from both a visual and audio perspective. China has a dynamic entertainment market and is strategically important for Dolby. For this reason, Dolby continues to introduce a variety of technologies and value-added services to our partners in China.”
Since launching its digital cinema technologies, Dolby has attained the following landmark achievements worldwide:
Shipped more than 6,800 Dolby Screen Servers since November 2005
Shipped more than 6,000 Dolby 3D Digital Cinema systems since November 2007
Shipped more than 4,700 Dolby CP750 Digital Cinema Processors since March 2009
Conducted more than 1,000 global installations of Dolby Surround 7.1 since June 2010
Full story here: http://www.dcinematoday.com/dc/pr.aspx?newsID=2125