[This Is London . com]

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Jeff Robb, a pioneer of holography in the Eighties and Nineties, will soon be creating lenticular artworks – where a series of images under a series of lenses add sculptural depth and movement to a picture as the viewer passes by – for Versace and Gatwick airport.

Lenticular images by Julian Opie, also known for his cover design for Blur’s Best Of album and his LED sculptures, are among his best-selling works at the Alan Cristea Gallery. And Slovenia-born, London-trained fashion photographer Matjaž Tancic has been experimenting with “anaglyph” 3D photography – the kind where red and blue “shadow” images only merge when one wears a special pair of glasses – and selling the resulting prints for £700 a pop at Kensington‘s Richard Young Gallery.

John Briley, Gatwick’s new head of projects, contacted Robb after seeing his mixed media 3D landscapes and his luminous, drifting 3D nudes – shot in the famous water tank of Pinewood studios – at Mauger Modern Art in Pimlico. “It was as if he was voicing what was in my head,” says Briley, who is working with Robb towards creating moving 3D artworks beside travelators in the airport’s North Terminal. The artist is also working with Donatella Versace to create versions of his floating nudes “with a Versace twist” for the fashion label’s stores worldwide in 2012.

Read the full story here: http://www.thisislondon.co.uk/arts/article-23993786-due-at-an-airport-near-you—3d-takes-off-as-fine-art.do